Sony to increase liquid crystal television at a stretch, Korean forces also to increase market share

About the share of LCD TVs, manufacturers are fighting intense competition, but it became clear that Sony will set out to increase the production of LCD televisions.

In addition to the fact that Sony is aiming to make the television business profitable as a background to its large increase in production, Korean manufacturers such as Samsung and LG Electronics, which are ranked # 1 in global market share, are fighting offensive forces to expand their market share It seems to be.

Details are as below.
Sony to increase the LCD TV sales plan by 10% to 23 million units in fiscal 2010: Nikkan Kogyo Shimbun

According to the Nikkan Kogyo Shimbun news report, Sony set about sales of LCD TVs in fiscal 2010 to about 23 million units, and it seems that Sony has entered into coordination with manufacturers of components and contract manufacturers of electronic equipment.

The number of about 23 million units is about 1.5 times the number in fiscal 2009, and in order to increase production, Taiwan's well-known brand of "Foxconn"Hon Hai Precision IndustryIt is said that we will consign manufacturing to. As a result, the outsourcing ratio will increase to 40%.

In addition, we are planning to actively utilize production consignment for low-priced models for the US and Chinese markets, we are commissioning 5 million units to Hon Hai Precision Industry, and we are adopting LCD panels procured from Sharp for high-end models .

The reason why Sony has made a major increase in production is that it has been decided that it is necessary to expand the scale to make the television business profitable, but Samsung Electronics, the top share in the world, will sell LCD TVs in 2010 South Korean manufacturers are on the brink of offensive to expand their market share, including setting the number to 39 million units, which is 25% increase in 2009, and LG Electronics also increased by 44% to 29 million units from the previous year It seems to be thought that it is affecting.

10-year thin flat TV world sale, Samsung 25% increase target Japan's club withdrawal South Korea LG Electronics, 10-year flat-screen television sales 29 million to set 44% increase target | NIKKEI.NET

By the way, it is about the reason why each company raises the sales plan in the first place, according to the following link, 2010 is expected to recover the economy more than 2009, sports events such as winter Olympics and soccer World Cup held, LED back In light of the appearance of light mounted models and 3D televisions, it is thought that the sales volume of LCD TVs is projected to reach 171 million units, which is 22% higher than the previous year, which also has a great influence.

And India with population of more than 1.1 billion people in Latin America and the United States is considered to be a favorable material also because it is considered to be a favorable material as a result of an analog stop and receiving liquid crystal television, increasing each company to increase the competition to compete It seems to be taking on.

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