Acer is willing to acquire Japanese laptop computer maker following ASUS, Acer to introduce a thin, lightweight laptop to capture the Japanese market

Famous for netbook "EeePC" series etcASUS is motivating to acquire Toshiba's personal computer business known as "dynabook"Is revealed in mid-November, is known for such as netprint "Aspire One" and nettop "Aspire Revo"World share 2nd (3rd quarter of 2009)Acer also demonstrated willingness to acquire Japanese laptop computer makers.

In contrast to the world market, it is said that intention to introduce a thin and light notebook computer towards the capture of the Japanese market which is struggling greatly.

Details are as below.
Acer considering new acquisition for PC business, maybe Japan-based vendor, says chairman

According to this article, Acer CEO JT Wang seems to consider buying a maker to strengthen the PC business.

Although the specific manufacturer name has not been made clear, discussion is mainly focused on a number of Japanese manufacturers including Toshiba, which has a core business other than personal computers, such as cutting-edge storage business and home appliance business It is said that it is done.

Acer has already reached the world's second largest share by acquiring manufacturers such as Gateway and eMachines, but Mr. Wang is focused on acquiring the market or technology of the manufacturer about the acquisition of the new manufacturer It states that it will become.

In the third quarter of 2009, the share of notebook PCs in the Japanese market was in the order of NEC, Fujitsu, Toshiba, Dell, Sony, Acer, in contrast to the strong world market Acer was forced to struggle Considering that consumers in Japan prefer thin and light notebook computers, in the future it seems that they plan to introduce ultra-thin laptop computers in the future.

And Acer is currently doing marketing for the Japanese market with departments in Korea, but in the future it is expected that we will have a marketing base in Japan.

In other words, the background that Acer is considering acquisition this time Acer has expanded market share to capture the Japanese market requires technologies and market share such as thin and lightweight of Japanese PC makers There seems to be an idea.