Panasonic, KDDI discontinue supplying terminals to the 2009 au summer model

NTT docomoYaSoftBank mobileIs announcing the summer 2009 model, KDDI is expected to announce the summer 2009 au terminal in the near future, but it became clear that Panasonic will stop supplying the terminal.

Details are as follows.
Asahi.com (Asahi Newspaper): Panasonic Mobile, discontinue supply of mobile phone terminals for summer sales to KDDI - Nikkan Kogyo Shimbun news - digital

According to the Nikkan Kogyo Shimbun news report, it seems that Panasonic mobile phone division Panasonic Mobile did not supply KDDI au mobile phone terminal for the summer 2009 sale.

Because NTD DoCoMo and SOFTBANK MOBILE adopting the same communication standards, the communication standard adopted by KDDI is unique, development expenses are required separately for terminal manufacturers, proposing high value added products It is due to the background that it is becoming difficult to do, and adoption of the suggestion terminal for the summer sales battle has been canceled.

Furthermore, in addition to being a policy to continue proposal activities towards the fall and winter shopping battles, the other dayNTT DoCoMo announced that it will release its compatible handsets for the first time in JapanWe are developing mobile phone terminals that adopt Google's mobile phone OS "Android".

By the way Panasonic Mobile's terminal software for au has been around for a long timeCasio Hitachi received OEM supply from Hitachi Mobile Communications, We are developing our own software and hardware from "P001" released this February, but in addition to the rise in development cost due to the difference in communication method, the current supply discontinuation of the mobile phone terminal market etc. Was it influenced? I am concerned about this trend.