"Continued at WEB" can be searched immediately, Yahoo! JAPAN launches a new service "TV version Yahoo! JAPAN"

A major portal site "Yahoo! JAPAN" has started a presentation from today as a new service to start offering the TV version "Yahoo! JAPAN".

When there was a word to worry about watching TV, "Continue at WEB"It is a service pursuing the" searching method and enjoying method unique to television "that can be searched immediately when a commercial called" CM "flows, and it has become a service that is compatible with a wide range of manufacturer's TVs including TVs released in the past I will.

Details are as follows.
From left: Yahoo! Mr. Masahiro Inoue, President of JAPAN, Mr. Hiroyuki Bando, Director of EW Development Department, Platform Development Division, Mr. Eiji Sumitomo, EW Development Department, Front End Development Division.


According to Mr. Inoue, the TV version "Yahoo! JAPAN", which was launched this time, has limited time to be in contact with the PC during the day, and the contact time with the TV is 10 Because it corresponds to doubling, it seems to have anticipated that it is necessary to increase contact with the Internet and that the Internet usage will be increasing with the use of televisions in the future.

This is the top page of the TV version "Yahoo! JAPAN". With a simple layout you can quickly access popular content such as "weather" and "news".


In addition, it is said that it will manage cooperation between broadcasting and the Web, how to make fun programs, how to operate it while consulting and cooperating with the TV station while increasing the service over 5 years 10 years, "Continue with WEB "" search with ~ ~ "and direct linkage with CM is also taken into consideration.

It is possible to operate with only remote control.


The search result looks something like this. Because it conforms to the Net TV guidelines of the digital television information technology study group, it can optimize the screen size of the top page according to the television display specifications of each company, even if you purchased TV in the past with HTML browser It seems that it can be used.


In addition, it is possible to prevent children from accessing dangerous sites by applying filtering, and it is also possible to search something new by clicking the topic keyword in the search ranking "Image Search We will release functions and slideshow functions sequentially in late April.

A state of demonstration. Image search seems to be like this.

Below is the endorsement of TV manufacturers at the start of service.

·sharp
AQUOS already has Yahoo! as its own service JAPAN for AQUOS has been offered since last year, TV version Yahoo! JAPAN is preparing to use it directly on the AQUOS.jp site as a response to standard services. I expect that the way of new ways of enjoying TV over the Internet will spread to more people.

·Sony
Since 2007 BRAVIA has installed networking functions such as application cast and acTVila on every model, and has proposed a style to enjoy the TV by connecting to the net. Yahoo! for app casting! Yahoo! being offered from Yahoo! Auction, Yahoo! Image search, Yahoo! Topics, Yahoo! The calendar has received high praise from BRAVIA users. TV version Yahoo! I am also looking forward to JAPAN.

·Toshiba
REGZA was highly evaluated for high image quality, recording function, network function, but TV version Yahoo! We expect that more people will use the network function which is our advantage at the start of JAPAN.

·Hitachi
Wooo UT 770 series portal site compatible with Net TV Wooonet and TV version Yahoo! We expect to be able to provide a more comfortable user experience through collaboration with JAPAN.

And the question and answer done at the presentation place is as follows.

· Nihon Keizai Shimbun
Q:I did not talk about movies, but are you thinking about movie distribution service such as actvila and Gyaonext
A:Regarding the talk of TV and movies, I was doing an experimental demonstration with a TV maker, and on TV version Yahoo! JAPAN also plans to correspond to movies. However, release timing can not be announced.

Q:What is the numerical target such as the number of users?
A:A cumulative number of Internet-enabled televisions has reached 10 million units in the past, about 60% (6 million units) in total this year, a television with potential to receive about 16 million units will appear at the end of this fiscal year. It is assumed that 20% of them connect to the net, so I think that if you reach a total of 3 million users.

Also, at the beginning, I think that it is necessary for a user to start up because people do not even see the net on television. Many of the TVs I am currently using can not be connected to the Internet, but I think that it seems that TV replacement will take place for the year 2011, so that half of the TV, which has 100 million in total, can use the net , I would like to do my best to make the number that said 3 million through the provision of service I would like to use to be 30 million and 50 million so that it can be said that it is convenient and fun to use the net on TV.

Q:I think that it will be advertising revenue as it is a free service, but when are you aiming to secure earnings?
A:For the time being, it will be advertisement main, but advertisement will not appear for services that do not have viewers, so we think that the first few years will be the investment time. If many viewers can see it, it will be worth the value of nature and advertising medium. Either way, I do not expect much profit for the near term for two to three years. I am thinking first to spread use.

· Nikkei Business
Q:In the United States, Yahoo! And Intel is doing something, but why are different services in Japan and the US?
A:Yahoo! Since it is not a device maker, it is best to be seen in equipment that is as popular as possible. Intel and Yahoo! What I am doing is part of the technology in the foreground and I am going to encourage TV makers to do this.

Japanese TV makers are progressing, there is technology to connect to the Internet already. Yahoo! Talk about JAPAN this time using something. I also heard stories from the United States, I think that such functions should be implemented on all TVs, but that is also the story before.

The business that I am doing in the US is that I can live with the video screen. This time it covers the whole face with a browser service. I do not think it is an alternative, but I think that there will be many variations in the future.

· Nikkei BP personal computer
Q:Yahoo! Is it ahead of whether the service that can be charged like an auction comes out, or is it soon if there is a need?
A:I think I will do it in order. We can think of using e-commerce services like auction and shopping with family, so we are thinking positively.

Q:Do you have accounting services?
A:get along.

Q:Do you assume that the API is developed using a specific place somewhere? It is not?
A:I think that it is an attitude of the Anshinseng, but actually I can not imagine so much. The filtering function is essential, while on the other hand TV also has a viewing age restriction function. Yahoo! Even though the Anshin net may be good, I think that if it says that it is okay to do it well in conjunction with the function of the television side, it will be possible to say that it will use the API so that it can be used.

· NIKKEI ELECTRONICS
Q:Although it was also an endorsement, Sharp and Sony are doing services that are only available on their TV (application casting etc) but what is the division between the service and this time?
A:As for the Internet of TV, I think that it is not yet standardized at all. As a manufacturer we are doing two things in a balanced manner.

1. Make one thing visible anywhere through standardization
2. Differentiation of how convenience can be used by putting such functions

Yahoo! I think that it is quick to standardize at this stage. This TV version is close to standardization of 1. AQUOS and application cast are close to 2. Perhaps they will both continue to do. Positioning difference.

Q:Is there a high possibility that those who are targeting application casting etc. will perform a sharp service?
A:high

· Sankei Shimbun
Q:Yahoo! There are about 140 services on PC, how much will it enter TV?
A:It is difficult to count, there is a service exclusively for mobile phones, but if you have a full browser you can see the PC version site. Though it thinks that it takes time to increase the number for what is dedicated to TV only, inadequate parts correspond by viewing PC version service on TV. As for search results, as mobile phones and PCs are currently being divided, either PC version or television version results may be obtained. I have not decided at any moment, but I think positively.

Q:How satisfied are you to have 119 hours of TV viewing time per month on the net in the medium term?
A:Since there is no limit, I think that it is enough to increase if it increases, but I think that it may be about 100 hours a month.