Softbank Mobile is cheap? Mobile phone company image revealed

An image survey of three mobile phone companies, NTT Docomo, au, and Softbank Mobile, was conducted for mobile phone users.

Collaboration with brands Although it is a mobile phone company that develops various CMs such as mobile phones and high-end mobile phones with brand names such as LCD TVs and digital cameras, TV commercials using popular talents, and advertisements at stations, What kind of images do you have?

It may be interesting to see the difference with the image that I hold.

Details are as follows.
Docomo "Businessman / Older Person oriented" au, Softbank "For Young People / Students" - I Share Research

According to a survey of 402 mobile phone users, mainly of men and women in their 20's to 40's, conducted by the online research company iShare, the image for NTT docomo is "business oriented (46.0%)" for the businessman and 2 It is said that the place was "practical (41.5%)". Also, 3rd place was "for older people (20.1%)".

This is the result of NTT docomo's survey. About the third place, is there much influence of "Easy phone"?


And for KDDI's mobile phone brand "au", the first place is "young people oriented (53.0%)", the second place is "student oriented (31.3%)" and the third ranked "practical (16.9%) It is said that.

Result of the investigation of au. For "student oriented", it may be that the image of "Gakubetsu" that once blew out the world is great.


Finally, regarding SOFTBANK MOBILE, it is said that the first place is "cheap (32.8%)", the second place is "young people oriented (28.6%)" and the third ranked "student oriented (25.6%)".

Survey result of SOFTBANK MOBILE. We actively line up high-performance smartphones and mobile phones rich in color varieties, but due to the "White Plan" and "White Student Discount" monthly fee of 980 yen, it is called an inexpensive mobile phone of a student or youth Is it that there is an image?


It is quite an interesting result, but I am wondering how the image will change in the future.