The hand of love to ZIMA which became the light before the wind

America'sMiller · CoorsAlcoholic beverage manufactured by "ZIMA (Jima)". It is a pretty popular item to be seen in various places in Japan, but it seems that manufacturing has been canceled on October 10, it became clear that the current fan is collecting the signature for the survival of ZIMA on the Internet It was.

Smirnoff IceYaTwo DogsAlong with "Malternative" (coined by Malt + Alternative, alcohol like juice like carbonated juice targeting young people, frequency is about the same as that of beer) ZIMA is known, how did it happen?

Details are as below.MillerCoors Discontinues Zima

The long, slow, torturous death of Zima. - By Brendan I. Koerner - Slate Magazine

ZIMA was a colorless and transparent beverage that filtered beer to remove color and taste, made citrus taste rather easily to make it easier to drink, Coors released in 1994. Miller, which will later merge with Coors, also launched "Clear Beer" following this trend, but he heard that he could not get on the boom.

"Zomething Different" campaign was carried out extensively, and in 1994 when it was first released ZIMA reached 1.3 million barrels (about 155,555 kiloliters, ※1US Beer Barrel ≒ 116.35 liters), But it seems that it fell to 403,000 barrels in 1996.

Incidentally, as a background to the drop in sales, ZIMA is said to have established an image such as "drinking women's sake", "sake drinking high school students who believed breath alcohol was not detected". On the other hand, Coors Inc., as a synonym for "ZIMA = Han (Otako) is not like" although it aimed to recover by releasing a cramped "ZIMA XXX" with high frequency and a healthy type targeted to women It seems that the brand image was declining enough to be used.

However, despite continued production supported by strong fans, in California state, which accounts for a large proportion of sales on October 1, as a result of the treatment changed from beer to distilled liquor, as a result of the increase in tax rate At last, Miller · Coors decided to end production.

In contrast, the site where ZIMA fans are collecting signatures for survival is here.
Bring Back Zima - The Petition Site

It is a goal to gather 1 million signatures, some people remembering the youth and signing it from nostalgia, but it seems that only 92 people signed up at this time. It will be 999,988 people remaining, but will they gather together ...?