The results of the survey on the "otaku market", the size of doujinshi, figures, cosplay etc are hundreds of millions yen?

A survey result on the market size by field of the geek market in 2007 was announced. This announcement has become an electronic comic market · doujinshi · plastic model · figure · doll · railroad model · toigan · idol · cosplay costume · maid / cosplay related service · adult game · AV (adult video · DVD).

By the way, the photo above is August 17th, 2008Comic MarketThe state of.

Details are as below.
Survey result on "Otaku market" 2008
~ Majorization of "OTAKU CULTURE" to become established, especially electronic comics, doujinshi, figure, cosplay costume, railroad model market expanded ~

According to the estimate of Yano Research Institute, it is as follows.

Electronic comics market: 25 billion yen, 147.5% increase over the previous year
Doujinshi: 55.3 billion yen, a 13.5% increase over the previous year
Plastic model: 26.8 billion yen, 1.9% increase
PVC: 26 billion yen, 8.3% increase
Doll: 13.5 billion yen, 3.8% increase
Model railroad: 15.2 billion yen, 5.6% increase
Toigan: 5.3 billion yen, decreased by 8.6%
Idle: 50.5 billion yen, 4.7% decrease
Cosplay: 36 billion yen, 6.8% increase
Maid · Cosplay related services: 10.5 billion yen, down 18.6%
Adult game: 34.1 billion yen, 2.8% decrease
AV (Adult Video · DVD): 61.5 billion yen, 7.0% decrease

If it is roughly divided into an increased genre and a decreased genre, it becomes like this.

·increase
Electronic comic market, doujinshi, plastic model, figure, doll, railroad model, cosplay

· Decrease
Toy gun, idol, maid · cosplay related service, adult game, AV (adult video · DVD)

The definition of each genre is as follows.

Electronic comic market: Comics read using personal computers, mobile phones, PDAs

Doujinshi: Magazines and software in which groups collecting personal and favorite men publish at their own expense in general. Doujinshi sale sale, consignment sales to doujin magazine dealerships, targeted for distribution on download sales

Plastic model: Assembled model made of plastic that symbolizes robots, cars, airplanes, buildings, etc.

Figures: Body, hair, clothing etc. It is made of PVC (polyvinyl chloride), resin cast (non-foamed urethane), soft vinyl and so on, and is basically an elaborate doll, miniature

Doll: The main target of adults, dolls worn with clothes made of cloth and their dolls and their parts and costumes

Train model: A model that reproduced the railway car at a constant scale / track (width inside the two rails constituting the railway track). Including vehicles and other dioramas, rails and power units.

Toigan: Model imitating a real gun. A model gun (model of a gun that does not have a structure to fire bullets), airsoft gun (a game gun that fires bullets made of plastic by compressed air or gas) is targeted.

Idol: "Idol" concert tickets, CD · DVD, photo album, related goods, fan club dues etc

Cosplay: Costumes Costumes of characters such as animation, cartoons, games, movies, dramas, etc., ready-made garments that imitate specific occupations or student uniforms. Include costumes for costumes.

Maid · Cosplay related services: Store and service where a clerk attends and services clothes such as maid, butler etc, or other cosplay.

Adult game: Computer games whose primary purpose is to satisfy sexual curiosity by prohibiting play / purchasing under the age of 18 (or under 15)

AV (Adult Video · DVD): Video media whose main purpose is to satisfy sexual curiosity by prohibiting viewing, rental and purchasing under the age of 18

As this market size is established, including markets for animation, manga, games, etc., will it become a main culture rather than subculture in the future?