Microsoft rejects Blu-ray again to Xbox 360 again

In response to the report that Microsoft will release Xbox 360 with Blu-ray, Microsoft employees again announced a comment denying it.

Is there such a potential demand for Blu - ray loading as the reason for repeated such reports?

Details are as follows.
Pegatron lands OEM orders for Blu-ray Xbox 360 consoles, says paper

According to this article, Pegatron Technology, a subsidiary of Asustek Computer, which is in charge of OEM (Production by Destination Brand), ordered Xbox 360 with Microsoft's Blu-ray drive from Microsoft. The shipment is scheduled for the third quarter of 2008.

Microsoft has "no plans" for Xbox 360 Blu-ray drive | Xbox 360 News | GamePro.com

However,As stated, We do not plan to install a Blu-ray drive on Xbox 360 ".

Is there no such punch as "in fact it will be released eventually ...".