Will Japan's mobile phone handset makers be culled?

The other dayMitsubishi Electric withdraws from the mobile phone business that we have been handling for 25 years, and the "D" series will disappear from DoCoMoAccording to Reuters news agency reports, mobile phone handset makers will be forced to struggle in the future.

What will happen to future mobile phone handset makers in Japan?

Details are as below.
A wave of culling to Japan mobile phone manufacturers reveal the limits of domestic oriented business | Technology | Reuters

According to this article, there are 10 Japanese mobile phone makers, but most of them seem to be fighting intensely in the domestic market without footing in overseas markets. And now, as the domestic market is becoming saturated, it seems that cases are likely to be forced to undertake fundamental strategy reform, centering on low-share manufacturers in the future.

By the way, Mitsubishi Electric's withdrawal of Mitsubishi Electric's mobile phone shipments in 2007 is 2.1 million units, but in 2001 it has shipped 18.5 million units, which is nine times, of which 11.5 million units are shipping to foreign markets It is said that. In addition, Matsushita Electric and NEC etc. have advanced overseas, but in response to the design of the terminal and the cultural difference of the mobile phone, the low cost and shortage of development time by Korean manufacturers etc., eventually one after another And has withdrawn from overseas markets.

Regarding the core domestic market as well, as it is expected that the replacement cycle will be extended by a plan to lower the communication fee instead of increasing the terminal price introduced by each mobile phone company, the possibility that the market itself will shrink is pointed out It seems to be.

Considering that not only the purchase cycle grows due to the rise in terminal prices but also the introduction of a pricing plan that requires each mobile phone company to use a terminal purchased for at least two years, the user can use it for 2 years if it buys anything I will buy high-function terminals that are only high-end devices or terminals that do not get bored of design ", and as a result of becoming more cautious about choosing a terminal than ever, there is a possibility that buy-back may occur.

In other words, in the future it seems that there may be a time when manufacturers that are releasing only terminals that are not subject to chopsticks or sticks will be more caught in terms of functionality and design, but manufacturers What kind of terminal will come out after betting on survival in the future?