12 brand strategies Apple used to make enthusiastic followers

In that "Apple" that keeps sending iPods and iPhones one after another, there are many good customers. There are many people who love Apple brands and do not like it and become enthusiastic Apple believers inside.

Although it is such an Apple brand, this is never a coincidence or something force that can not be controlled by Apple, but it is a result of a very well-thought out planned strategy.

So let 's look at the 12 brand strategies that Apple used to make enthusiasts.
Part 1: I made a store just for Apple
Apple has been bothered by salespersons of mass merchandises with insufficient merchandise knowledge so far and was unable to fully convey the appeal of their products to customers. In order to solve this problem, so-called "Apple StoreThat's why I made it. Moreover, it is also helping to raise customer's loyalty by making this own company-owned store. The Apple Store is keen to be user friendly, and it functions as a place where you can enjoy both services and products. By doing this, we are trying to make "good experiences" for current customers and new customers.
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In other words, you can buy Apple products without any hesitation, yet by creating and providing in real-world places where people seeking Apple products are gathering, the effect of filling up the mind gap of Apple products users with little share It is considered to be there.

Part 2: Provide complete solution
It is that we are offering it in a single street until the customer executes what he wants to do and makes it possible. For example, in the case of iPod, iTunes which actually transfers music is also a set, and Apple controls everything from hardware called iPod to software called iTunes, and it shows that it shows a solution that will never go side by side Why By doing this, the customer thinks "easy to use and easy to understand" and the mechanism that loyalty is improved.
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I feel like a one-way scenario that "You can do this as well because you want to do this because you want to do this? There is little trouble as much as it does not think like that.IMacWhen it was selling "It is possible to use the net soon just by pointing to an outlet" was not it? In other words, I bought an iMac and turn on the power if I do the net, so I made it a one way road. Actually it seems that it was not that simple ... ....

Part 3: Mac use is cool
In Japan it did not penetrate so quicklyHowever, in foreign countries "I'm a Mac"We launched a campaign called" Developing an image strategy that people using the Mac are smart, sophisticated, and cool.
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Because of this comparative strategy, Windows users have been replaced with images that are faintly boring, cool and old. Although there are many such advertisements abroad, there are plenty of room for consideration in Japan as there is not much acceptance in the strategy to break rivals in Japan.

Part 4: Product development in various price ranges
The share of Apple's PC market is small, but the share of iPod and iPhone has expanded to such a degree that it can not be neglected, and their prices are kept considerably lower than other competitors, making it easier to buy. This is a guidance strategy to have Apple products to try by buying them for the time being, so that even higher price Apple products are purchased without resistance in the future.
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Apple has meticulously paid attention to determining the price of its products, and so it seems that Apple has asked a company called a job to determine a specialized company, that is, the optimum price only for that. That's an optimal price survey.

Part 5: make transfer difficult
Apple products are almost incompatible with other companies' products. Doing so will make it easy to use and comfortable if you use only Apple products, but if you try to migrate to other companies' products, you can make various barriers strike, then use versions that are easier to use and improved than older versions We are going to have a lot of dependence on Apple products.
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It is the enclosure by adoption of so-called original project etc. Various companies have challenged in the past as there is very good flavor if they can successfully enclose them. It's easy to understand that Sony's memory stick and so on.

Part 6: Become a great neta of various media
There are quite a lot of people who are writing blogs and like Apple neta. Because Apple does not reveal product details at all until product release due to its thorough secretive principle, so many so-called "rumors" leaked, and even though its credibility is kept, various speculation flows As a result, it will be frequently taken up by various media as a result of repetitive coverage, this cycle creates enthusiasm and causes frenzy on the day of release, excited customers say "something that is really being troubled You get the satisfaction of buying yourself ".
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Regarding leakage of information, it has become a trial in the past,SecretiveismContinue to hide with Apple and every site trying to uncover that information a little bit "Endless struggle"Has become a form that stirs further interest.

Part 7: Sales to educational institutions
Apple is very enthusiastic about selling its products to schools and universities, and lowering prices is also a daily routine. Apple has made students purchase their products by doing so, by showing Apple products to other students in classrooms, etc., we made the classroom a kind of "showroom", and at an early stage Apple's brand That is why we ask them to recognize them. It seems that you are paying attention to the fact that what you thought was good at first was difficult to break down the image.
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"Apple Store for Education"Is also offered in Japan, if you are a university / technical college / vocational school (vocational school specialty course) student or faculty staff, you can purchase up to 10% discount. Also,It seems that I am doing my best trying to eat as much as possible even at small, medium and high levelYou can see from the site.

Part 8: Provide easy-to-understand products
Apple carefully thinks about what consumers are seeking carefully and conducts extensive research and design, resulting in a clear, simple, durable and easy to use product to create high customer satisfaction It is producing degrees.
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How much effort is being made to ensure simple design,Development conflict of designers of "Power Mac G5"YaDevelopment of iPod development storyYou will understand well when you read.

Part 9: Unplanned part is thrown to the outside
Although there is no inconvenience for calling Apple's customer support desk or receiving support, as far as inconvenience does not occur, in this sense Apple's "easy-to-use and easy to use products" "from hard to soft The strategy of offering and letting you do what you want "is a success. Not only that, it is particularly noticeable in the case of the iPhone, but we are throwing out the part that is likely to cause trouble. In the case of iPhone, all calling services are left to AT & T so that complaints such as call quality are all going to places other than Apple. Even with other products, it is a feeling that we will not produce our own company options and other options that are a bit complicated and likely to break down, allowing other companies to acquire licenses and sell them.
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In short, avoid avoiding troubles as much as possible. It is difficult to maintain and maintain the brand image, but it is quick to go down. Especially AppleWithout a brand, Apple would not have survived. That is no doubt. They have only brands. They are surviving only with brand power. It has nothing to do with the product"It seems that he is considerably more sensitive to nervousness, as it is said to be said.

Part 10: Consistency
All of Apple's products are unified with some sort of consistency, so if you become accustomed to the operability of any one product, you can use it with other Apple products immediately without any discomfort. This makes it easier to adapt to Apple's new products, making it easier to purchase iteratively.
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Then"Attachment" is bornIt seems that further repetitive purchase will be strengthened.

Part 11: Proposal of Innovative Usage
Although all structures related to the usability of the Apple product itself are common to a certain extent, it is always to propose a totally different innovative usage about its usage in the actual lifestyle. For iPod, it is necessary to propose a method of shuffling instead of listening to songs in order, for that purpose it is necessary to carry all songs and carry around, and by shuffling, if you listen to existing familiar songs in a different order, you will be surprised I told that there is a discovery. In this way, even though the product itself is not so epochal, we constantly propose groundbreaking usage, thereby increasing customer satisfaction.
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In the famous story, although the original iPod was supposed to be put in the pocket, it was a very attractive form as it was actually made, so it is advertised how to show off from the neck and show off to the surroundings It has expanded, causing an explosive boom, raising the satisfaction of the owner.

Part 12: Being attractive
All Apple products are carefully designed from the package, and it extends to the user interface. Brilliant colors, icons, smooth exteriors etc attract customers who use Apple products every time they operate or view them.
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Because the packaging is too good,Some people keep them all without discardingIt seems to be.

In addition, the above 12 strategies translated contents written on the following pages in an easy-to-understand manner.

12 Effective Strategies Apple Uses to Create Loyal Customers - Inside CRM