Johnny Ive's idea of ​​design supervisor responsible for Apple after Jobs' death

He is senior vice president of Apple's industrial design groupJonathan IveIs one of the world's best designers known for designing many Apple products including the iPhone and is expected to play a role as leader in leading Apple after Steve Jobs died It is a person. Ive is also known not to appear in public as much except for Apple's public movies, but in the UK newspaper in his home countrySunday TimesIn accordance with a long paper interview, I talk about thinking about design.

Jonathan Ive: The man behind Apple | The Sunday Times
http://www.thesundaytimes.co.uk/sto/Magazine/article1385622.ece

Apple Designer Jonathan Ive Talks About Steve Jobs and New Products - TIME
http://time.com/jonathan-ive-apple-interview/

Ive is in charge of designing iMac, MacBook, iPod, iPhone, iPad, and it is said that Jobs expressed respect as a few people having the same vision as myself. Jobs disliked Apple's executives to interview, so Ive's interview is quite unusual, but according to John Aldridge who interviewed, Ive got a gratitude for this interview and Apple is the base He was invited to Cupertino, who was in charge of the event, he was in a good mood during the interview and Mr. Arige felt that Ive was a designer as well as a "creator" and liked to talk about making things . The words Ive told in an interview are as follows.

·About design concept


"Products and creators are inseparable relationships.If you need to understand the product well you need to know how it is made.When I design products, that's what it looks like Before thinking about what it should be, think about what it is necessary for, how it works and how to make it. "

·About the fact that the design is specially appreciated
"I do not like to be noticed that the design is excellent as it is taken out, design, development and manufacturing are all required to be huge teams"

·About the design team led by himself
"It's a much smaller team than you are thinking, it's about 15 people, almost all members are working together for about 15 to 20 years, so you can discuss very painful opinions about work Each ego of everyone has disappeared a long time ago, all the members of the team share the respect and love of making things. "

·On the design of the original iMac


"It took months of time, designing something that no one saw was really difficult."

·About iPod Earphone


"I was worried about whether I can not make a better design than this.The designer's fate is such a fate, is not it?"

·On memories with Jobs


"Steve spent a lot of time together on the details of products that nobody notices.The difference is not related to functionality, but as we have noticed it, We had to solve it. "

"Oh yeah, when I traveled with Steve, I arrived at the hotel as planned. I checked in and entered each room. I put them under the door without opening my luggage, as usual he As expected, from Steve, "Johnny: This hotel is fucking. There was a call to go to the other place."

·Jobs was as bad as everyone said?
"Many are said about Steve, but it is not that I have confirmed it, so it's certainly certain that he has a keen opinion, sometimes it is too sharp, he is always in this" He asked himself, "Is this enough?" He asked himself, "He is very smart, his idea was magnificent, even when a good idea does not come out, in the end we can do wonderful things I believed it was supposed to be. "

·About Apple's past success
"We live surrounded by poor products that we do not know who we made.They are products we have not paid any attention to what people will use.Apple's products have been made using people who use it We are paying attention to this.It is not a mere aesthetics.I believe that many of the products that Apple has sold so far are beautiful and well made.Apple's success is to make purity and perfection It is a win that kept asking. "

·About special points of Apple products


"Products that you get, putting in your ears and putting in your pocket (Apple) are far more familiar than the products on the desk.It's to overcome technical difficulties and make products more intimate What makes it something is the first point I felt appealing to Apple. "

·About counterfeit goods
"That is a thief, the stolen thing is not just design, it was created over thousands of hours," It was worth pursuing "that I could try to accomplish something It's only when we try and make it happen, there are investments and hardships over the years. "

·About point out that Apple lost the power to make a great product
"I do not think so, we are at the historical start of the day and we expect a lot of great products to be developed in the future, thinking about the evolution of technology, Apple has done so far There is no limit there when thinking about it, and new things will continue to be created from now on. "