Apple finally ends contract with Johnny Ive, who has been in charge of designing numerous products such as iMac
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It was reported that Apple will end the consulting contract with Jonathan (Johnny) Ive, who designed many of Apple's major products such as iMac, iPhone and Apple Watch. As an Apple designer for many years, Ive created numerous products, and even after becoming independent in 2019, he signed a contract with Apple and continued to engage in product development.
Apple Ends Consulting Agreement With Jony Ive, Its Former Design Leader --The New York Times
https://www.nytimes.com/2022/07/12/technology/apple-jony-ive-end-agreement.html
According to the New York Times report, Apple and Ive have agreed not to renew the contract, ending the long-standing relationship once.
Mr. Ive joined Apple in 1992 and is known as a person who has designed many Apple products such as Power Mac G4 Cube, iPod, iPhone , iPad , MacBook , Apple Watch , including the best-selling desktop PC 'iMac' in history. Has been done. After the death of Apple founder Steve Jobs, he continued to lead design development, but left Apple in 2019 to launch his own company, Love From. After the founding of LoveFrom, he signed a multi-year consulting contract with Apple while doing design work by concluding a contract with Airbnb, a private lodging service.
The New York Times said of the deal: 'According to people familiar with the matter, Ive wasn't able to take on a job from Apple's competitors. Apple executives are skeptical of Apple's consulting deal with LoveFrom. I was also dissatisfied with the fact that Apple's designers were flowing to Love From. On the contrary, Ive also wanted to be free from Apple's customer restrictions. '
Tripp Mickle, a technology reporter at the New York Times, interviewed and compiled more than 200 Apple officials in the book After Steve How Apple Became a Trillion-Dollar Company and Lost Its Soul. Apple has become a $ 1 trillion company and lost its soul) ”, but prior to that,“ Ive was disillusioned with Tim Cook's shift in focus from hardware development to services. 'Although Mr. Ive and Mr. Jobs had a strong relationship, Mr. Ive was tired of the response of CEO Cook who rarely visited the design studio.' I am considering the relationship between him and Apple.
Why did Jonathan Ive, the chief designer of Apple products, leave Apple? --GIGAZINE
The New York Times reported that both Mr. Ive and Apple declined to comment on this report. Love From, led by Ive, will continue to work with existing customers such as Airbnb, Ferrari and the Sustainable Markets Initiative, a non-profit organization focused on climate change, and will continue to work on design. The following books detail how Ive, who played a central role in Apple's product development, followed.
Jonathan Ive Apple's genius designer who creates great products | Leader Keiney, Miwa Seki, Nobuyuki Hayashi (Introduction) | Philosophy / Thought | Kindle Store | Amazon
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