Advertisement of Playboy whose picture changes in response to moisture

The advertisement of Playboy in Germany seems to be just an ordinary advertisement as seen, but it seems that it is actually made using special ink and special paper that responds to moisture. Therefore, as the rain falls, the picture of the advertisement changes slightly.

Details are as follows.
My Interesting Files: Playboy Germany Ads

Usually this is like this.

It will be like this when it rains. If it is Japan it will surely be flooded with complaints.

It is a convincing advertisement in the phrase "Guys, pray for rain." Written on the advertisement. The attention degree on rainy days seems to be high.

in Design, Posted by logc_nt