What is CEO Erik Schmidt's management philosophy of Google CEO?

Today, Google is the most noteworthy company in the world, but as far as the "NHK professional style of workIn that, Google's Chief Executive Officer,Eric SchmidtThere was Mr. single interview.

"You can not become a creative even if it is told to be creative!"
"Importance is important to correct mistakes quickly"
"I believe that groups can make better judgments than individuals"

It seems that there are aspects that can be easily thought not only for management but also for ordinary people because it was content that was quite suggestive, such as.

Details are as follows.
Special (broadcast on 29th May 2007) | NHK Professional Working style

"The most important thing is that everyone is in error, and when you make a mistake it is time to fix it." And the most important qualities for leaders are "ability to listen and learn". It is said that "listening is more effective than speaking".

In this interview, the biggest thing that enabled the management of Google now is the Internet, so if you are connected via the Internet you can work the same way you are in the US even though you are in the US, but the problem I am saying only time difference. Also, Google is never invincible, the most important thing is to correct mistakes quickly, and also to fix it. Among them, newspaper advertisements came out. I used to create a system for newspaper advertisements, but it was totally bad, so when I made it to a different system, I succeeded, that is, the second time it is often more excellent than the first one.

This matter can be confirmed also in the following article. It is a story of November 2006.

Japan.internet.com Web marketing - Google, implementation of pilot advertising program experiment

At first it was stuck, but it seems that it has reached 3 times the assumed amount. What is going on now?

Media · Pub: Google's newspaper advertising business, expanding to production service early next year

In addition, it is important to recognize mistakes in order to gain creative ideas, and the important character and qualities that the leader should have are "Ability to listen to others' opinionsIt is said. In other words, nobody knows all about it. For example, there were many bosses who ordered without having to ask the story of their subordinates, as long as they are old-fashioned business positions, but anyone at Google can talk to Eric Schmidt, who is CEO. Therefore, even at the time of visiting Japan, it says to Google employees in Japan saying, "Please argue more loudly and give us more opinions."

And what is the most interesting point, Mr. Eric Schmidt, how do you manage Google? First, at the meeting, I asked everyone, "What's going on?", Then I think But wait for a while with objections and opinions. Then it will be okay if various opinions come out of them and it becomes an argument involving everyone participating as a result. Some of them are wrong, others are correct, and learn in the process. Once an opinion comes up and you finish listening to the story, at the end it says "Most people seem to think that I am right, so let me do according to my opinion" or "I am wrong?" To everyone Listen, if you answer that everyone is saying "I will decide so that everyone will do."

The root of the way of this conference is that "I believe that the group can make better judgments than individuals", Eric Schmidt said "Groups are smarter than individualsIt seems to believe that. As if to point it out, Eric Schmidt himself has not put out new ideas for many years already. However, as employees constantly propose new ideas, as soon as they are proposed, they say, "Be wonderful, make it!" And after a while, "Were you able to do what you said before? I hear "? Or, I'm sending a mail saying "What's going on with that matter?" It seems that it is the trick of management to keep in mind such ideas from employees in this way. It is true that most of Google's services are born from the 20% rule that "20% of working hours are spent on their favorite research, etc." and it seems to be a valid way in that sense.

In other words, what is important to the leader is "To listen"When"Linking ideas I've heard", And"Make an atmosphere that creative people can talkThree.

There is also criticism that it seems like a monster to Google, but of course I agree with that point. However, there is the fact that in the competition chosen by one click, the user actually chooses Google, which is chosen because it is individual and trusted, no one uses Google It is not being forced, Google says it is getting endorsed by the quality of search and being able to use it on any terminal.

And although it is possible to expand the scale for the time being as it is now in the management style, we also know that it is impossible to expand with the current condition as it is, but growth has stopped in recent years Nevertheless, I was rather closing out the interview that I think that managers who are cluttered like this are more suitable.

Overall, I do not feel like a theory that holds true because it is a sort of elite brain group like Google, but it is an ideal image in a sense ... ....

In addition, understanding deepens if you read the interview and the lecture in other past media together.

@ IT: Google CEO, tell the secret of its strength(July 2003)

"Keeping employees' creativity to the best of their success", Google CEO: ITpro(October 2005)

Social web rambling Erik Schmidt talks about Google in an interview with Wired(April 2007)

ITmedia News: 'Acquisition of Google Accelerates' - Schmidt CEO(May 2007)