Valentine's chocolate's obligation and favorite are originally different manufacturers

According to a survey conducted by Internet survey company Macromill on 515 national female employees (including public officials) in their 20s and 30s, 78 percent of female employees who plan to buy chocolate on Valentine's Day, It is said that 62% of the planned delivery is expecting some "return". And it seems that 74% of the company's in-law chocolate exchanges answer "not good".

Recently, there is also a trend of "buy chocolate for yourself", and manufacturers are likely to be different depending on the use such as favorite or for obligation, for myself.

The details to worry about are as follows.
Public survey data Survey on Valentine's Day 2007 [Macromill if net research]

According to the survey results, 78% of female employees who are planning to raise chocolate are 71% of their husband and boyfriend, 71% of them, 48% of their bosses, 44% of families, and 16% themselves That's right. I am surprised because this is a figure close to 18% of male friends.



Regarding purchase budget for chocolate, on average, favorite chocolate is 2148 yen, obligation chocolate is 799 yen, 62% for favorite chocolate and 40% for obligation chocolate expects some kind of "return" is. What you want as "return" is as shown in the graph below.

Various things such as accessories (45.6%), meals (40.9%), cakes (24.9%), cookies (18.1%), bags (17.6%) are expected as "favorite" of favorite chocolate, Confectionery such as cookies (57.1%), chocolate (49.2%), cake (36.5%), etc. are expected for chocolate.


As for the exchange of obligation chocolate at the company, 74% said that "there is better" because "it is troublesome (73%)" "Because it costs money" (62%), There is also a positive opinion such as "It's a good opportunity to deepen communication (73%)" "Because it's a good opportunity to express daily gratitude" (69%) " It is said that there is.

By the way, it is said that the department store is going to buy chocolate 51%, followed by the famous brand store 33%, while in the case of obligation chocolate the department store is 66%, followed by supermarkets and 25% of convenience stores.

The prospective purchase brands for favorite, obligation, and for myself are as follows. Godiva is 33.3% for favorite, 25.0% for yourself and is top. Meiji Seika and Morinaga confections are ranked in major confectionary makers only in the fifth place for obligation chocolate.


It is also possible that the makers of the chocolate they received are obligatory or favorite.

More detailed data is here.

Survey on Valentine's Day 2007(PDF file)