Considering the purchase of eco cars, consumers place importance on economy (economy) over the environment (ecology)

"Eco cars" such as environmentally friendly hybrid cars and electric cars are attracting attention,Sony Property Insurance Co., Ltd.The survey revealed that even though consumers knew that eco-friendly cars are good for the environment, it became clear that when saving their purchase, we focused more on saving money than on environmental goods. There are an increasing number of people who do not possess cars in the first place in the younger generation, but owners still consider importance of cost as well.

Details are as below.
Sony Assurance, "Survey on eco-cars" | 2009 Research Report | 【Sony Assurance】 Topics

The survey was conducted on the Internet for men and women who owned "private cars and are interested in eco cars" in their 20s to 50s and received valid responses of 1000 people.

About 90% of people think that it is a good thing about replacing gasoline-powered cars to eco-cars, but about 26% even including "slightly applicable" that "I choose eco-cars even if cost is high". More than half of those who purchased eco-friendly cars by saving money than environmental considerations.


Regarding the price difference between gasoline cars and eco cars, 2.6% said it would choose eco car regardless of price difference. Conversely, 4.7% who do not buy at the same price. It seems that there are half of those who think that if price differences are within 200,000 yen, they are likely to buy.


For the image of the eco car, the positive opinion is slightly higher than the negative opinion in both design and luxury feeling. However, it seems that more than 60% of people feel "expensive", and although price reduction is progressing, it seems that we have not yet dispelled the expensive image.


5.0% who already purchased eco cars. Specifically, we consider that 5.0% of people planning to purchase concrete, 81.2% who think that they do not plan to buy specifically but 86.2% of them think that they can purchase eco cars It seems. On the other hand, 8.8% of people answer that they do not want to purchase.


I listened to cars that I thought would like to consider at the time of purchase for those who wanted to buy an eco car, and the top answered "Toyota's"Prius"was. Below, Honda's "Insight"fit", Toyota's"Vitz"Estima Hybrid"It continues.


Even if it is said that it is good for the environment, even if it is a new car at a cheap price, it will only be close to 2 million yen, the problem of price difference seems to be big. As car replacement is not so frequented, there are many people who continue to ride a car currently riding, thinking that if they are cheap at the next time they buy it ....