Disney establishes a software development studio specializing in Nintendo game machines

Under the umbrella of Walt Disney Company, a game software development studio specializing in Nintendo game machines such as "Wii" and "Nintendo DS" will be set up in Buena Vista Game Company.

Incidentally, a series of games where Disney characters appear for other game machines is on sale, but what is going on?

Details are as follows.Buena Vista Opens Nintendo-Only Studio news from 1UP.com

According to this article, Disney will develop a game based on entertainment such as its character, TV program, movie, etc. for Nintendo gaming machine by the establishment of this software development studio, and in the future Nintendo It is said to be a powerful third party.

Is it something similar to Square that kept giving powerful titles for PlayStation for a while?