Kirin Brewery, launching a new beer brand in commemoration of the 100th anniversary of foundation

Kirin Brewery, which marks the 100th anniversary of its founding in 2007, is said to launch a new beer brand as part of the 100th anniversary commemorative campaign to be held from November 2006 to 2007. Besides that, we are planning to develop various campaigns such as restoration brewing of the first beer in Japan.

Details are as follows.About initiatives commemorating the 100th anniversary of the foundation in 2007
~ I will celebrate the 100th anniversary of our founding, I will inform you of my gratitude and add new for the next 100 years
Continue the proposal and further deepen ties with customers. ~

According to this article there are 4 main campaigns.

The first is a "beer fan's dream" got won by German travel and beer tumbler for a limited time from November 1 to December 15.

"Beer Fan's Dream" gift! Campaign implementation summary

第2弾が12月6日からの期間限定で当時のビールを復刻した「キリン復刻ラガー<明治><大正>」の発売。

「キリン復刻ラガー<明治> <大正>」　商品概要

The third is a campaign in which the one that restricted and restored the first Japanese beer from January 17th to April 6th 2007 is a lottery.

KIRIN 100th anniversary celebration drinking thanks campaign
Let's drink "Beer of Japan Before"!

And fourth is the release of new beer products, but details on new products will be disclosed in early 2007. By the way, refer to the link below for the brand list currently on sale.

KIRIN _ Kirin's beer · Happy sake · Chu Hai (product introduction)