Apr 04, 2025 10:45:00

Intel announces new slogan, emphasizing power while maintaining 'Intel inside'

Intel announced a new slogan during its announcement event,

Intel Vision 2025 , held from March 31 to April 1, 2025.

Postcard from Vision: A Refreshed Intel Brand Takes Center Stage - Intel Newsroom
https://newsroom.intel.com/corporate/postcard-from-vision-a-refreshed-intel-brand-takes-center-stage

Intel refreshes iconic brand with 'That's the power of Intel Inside' campaign | Tom's Hardware

https://www.tomshardware.com/tech-industry/intel-refreshes-iconic-brand-with-thats-the-power-of-intel-inside-campaign

The new slogan that Intel has announced this time is 'That 's the power of Intel Inside .'

'Intel Inside' was the slogan of a campaign launched by Intel in 1991 aimed at PC users, with the aim of getting users to choose Intel processors when purchasing a PC. The campaign featured the 'Intel Inside' logo in advertisements and product catalogs, and 'Intel Inside' stickers on display PCs and commercial materials.

As a result of advertising beyond the business media and the widespread awareness of the 'Intel Inside' sticker, Intel has succeeded in securing a significant advantage over competitors such as AMD, Cyrix, and IBM. Even today, more than 30 years later, Intel processors have a high level of recognition.

In Japan, 'Intel Inside' is widely known as 'Intel Inside', but it is said that 'Intel Inside' was created before 'Intel Inside'. This is

because the catchphrase proposed by Toru Furukawa , the president of Microsoft Japan at the time, was accepted by Intel, and later 'Intel Inside' was translated into English as 'Intel Inside'.

According to Intel, the slogan 'That's the power of Intel Inside' will not just be used in marketing activities, but will also use the new brand platform to differentiate from competitors, grow revenue, and promote fairness with customers and partners. The 'Intel Inside' slogan and logo will continue to be widely used.

'The slogan 'That's the power of Intel Inside' reflects the company's belief that Intel's products and technologies can unleash the potential of all employees, customers, consumers, communities and partners,' said Brett Hannas, Intel's Chief Marketing Officer. 'With more than 30 years of tradition, we want to use 'Intel Inside,' one of the industry's most iconic catchphrases, to highlight the impact Intel has with its partners and customers in the world.'