It seems that Xbox 360, iPod and Plasma TV will transform

Last timeAs I mentioned, "Transformers" will be released as movies next year, but according to the leaked script, there seems to be a scene where Xbox 360, iPod and Plasma TV will transform.
Xbox 360, iPod and Plasma TVs Are Going to Transform In The New Transformers Movie - Gizmodo

Report: Xbox 360 in Transformers film - Xbox 360 News at GameSpot

Macintosh has appeared in the 2001 space journey, but it seems that that was part of a type of tie-up advertisement. With the same reason as that, is it a measure to get money for film production from Microsoft, Apple, and home electronics manufacturers?