Yahoo! JAPAN made public the actual state of shopping on the net, the utilization rate was 87.4%

As a result, 87.4% of those who have ever shoped the Internet in the last year,
The most frequently purchased are "book" and "book"
It seems that prices and shipping costs are also important when shopping online.

...... There is nothing surprising about it, unexpectedly saying that all categories of imagination are surprising.
INTAGE, Yahoo! JAPAN joint research
Questionnaire about Internet shopping
~ Person who did Internet shopping in the last year, to 87.4% ~
http://pr.yahoo.co.jp/release/2006/0329a.html

◆ 87.4% who have ever shopping on the Internet in the last year.
◆ The top of the product that I have purchased on the Internet was "book, book" (51.1%).
Compared with the survey conducted in the same period in 2005, the purchase experience rate of books and books has risen by 5.3 points.
◆ "When asking for Internet shopping from a personal computer, what points you emphasize" is "answer to the item price" (80.6%), "cheap shipping" (73.2%) and an emphasis on financial aspects It became top.
◆ 76.5% answered "I have no resistance to shopping on the Internet compared to before".
Moreover, I think that there are many cases where you can purchase and contract more cheaply than you thought that it was the Internet
"There are times when you purchase and contract contracts on the Internet that collect information on real stores and advertisements."
"When you consider purchasing or contract of something, you often see shopping sites first"
More than 60% of respondents answered.
◆ The number of people who have used "joint purchase" is 28.1%, 51.5% of those who would like to continue to use it or want to continue using it in the future are over half.

In that.
By the way, the first thing I bought via the net was "domain name".
Next is "rental server"? Perhaps it was Hanko who bought it for the first time as an actual item ...?
The experience of buying books and books is zero. I will post again what I recently bought.