"Hello Kitty" USB memory made of a soft material rubber body

How is a brain circuit that reacts to "Kitty" or "Mickey" as "cute ~ ♪" formed? USB Flash Memory Hello Kitty
http://www.iodata.jp/prod/usbmemory/character/2006/skt-h256/index.htm

This time Kitty is a soft body rubber body.
With original mobile ballpoint pen, digital data storage,
The writing of analog data is also left to this package!

It's 4000 yen with capacity 256 MB. high…….