Google has officially announced that its AI-powered search engine will include ads in its responses, and plans are underway to include product ads with AI-generated descriptions in search results.
Details about ads displayed in Google Search's AI mode were announced on May 20, 2026. Going forward, AI mode will include ads with AI-generated descriptions.
New ad formats built with Gemini coming to Google Search
The AI mode is currently testing two types of ads: 'Conversational Discovery ads' and 'Highlighted Answers.' An example of a conversational discovery ad is as follows: First, when a user enters 'I want to fill my house with scents like a spa or a forest on a rainy day' into the AI mode, the AI suggests a diffuser.
Scrolling down revealed text and images suggesting a 'smart home compatible perfume diffuser.' This section is an advertisement, and the text was automatically generated by AI to suit the context. The word 'Sponsored' is written in the upper left corner of the advertisement.
Here's an example of a noteworthy response. First, when a user enters 'I want to be able to speak Italian,' a list of language learning apps is generated.
The list includes advertisements.
Furthermore, an update to the personalized advertising feature ' Direct Offers ,' which was announced in January 2026, was also revealed. The update will allow advertisers to display ads containing exclusive discounts within AI-mode responses.
Tapping on a limited-time discount ad will take you to the purchase screen without leaving Google search.
Furthermore, AI-generated text will be added to ads displayed within regular search results within the next few months.
We are also developing a system called 'Business Agent for Leads' that will allow advertisers to add a question-and-answer function for Gemini.
By implementing Business Agent for Leads, advertisers can use AI to resolve user inquiries.
Furthermore, it's possible to smoothly guide users from their conversation with Gemini to form input.
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in AI, Web Service, Posted by log1o_hf