'Claude Ads' is a comprehensive paid advertising audit and optimization skill for Claude Code that offers free checks for 186 items, including Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft Ads. It also supports weighted scoring, parallel agent processing, and industry-specific templates.



In online advertising using

Google , Meta , etc., bots can cause 5.1% of invalid clicks, and if settings are left unattended and optimization is not implemented, waste of over 25% can easily occur, resulting in a loss of 30% of advertising budgets. To solve these problems, it is necessary to analyze trends in invalid clicks, detect duplicate tags, and identify abnormalities in bidding logic, which would take several hours to half a day to do manually. A powerful tool called ' Claude Ads ' has been released that can automatically check 186 items and even perform optimization.

AgriciDaniel/claude-ads: Comprehensive paid advertising audit & optimization skill for Claude Code. 186 checks across Google, Meta, YouTube, LinkedIn, TikTok & Microsoft Ads with weighted scoring, parallel agents, and industry templates.
https://github.com/AgriciDaniel/claude-ads

How to Run a Claude Code Google Ads Audit to Eliminate Wasted Spend | Stormy AI Blog
https://stormy.ai/blog/claude-code-google-ads-audit-guide



◆ Main reasons for wasted advertising costs
'By

2024, 5.1% of ad clicks will be fraudulent clicks by bots ,' resulting in an annual loss of approximately $38 billion (approximately 5.915 trillion yen). Furthermore, ' 20% to 30% of brand-name searches will be bid on even when there is no competition ,' and ' more than 25% will be wasted due to inappropriate targeting or settings .'

The era of using AI as an auditor
The digital advertising industry is rapidly moving from using AI solely as copywriters to leveraging it as a technical audit tool, and this transformation is being driven by the Model Context Protocol (MCP), a standard for connecting large-scale language models (LLMs) to real-time data.

By accessing the Google Ads API directly from Claude Code and analyzing account performance without manual CSV exports or data cleansing, you can build an 'autonomous watchdog' that monitors your ROI 24/7, adjust budgets in real time, and reduce campaign launch times by up to 65%.
function Manual Audit Claude Code Audit
Processing speed 4-8 hours Less than 5 minutes
Data granularity Adapted for spreadsheets Get detailed data via API
Consistency Human error is likely to occur Over 190 automatic check functions
Improvement measures Manual Adjustment Automatic adjustment by code


◆ AI audit tool setup procedure
Install the Claude Code CLI in an environment where Node.js is available.


 npm install -g @anthropic-ai/claude-code



We use the Google Ads MCP Server or Google Ads Data Connector as a bridge to access Google Ads data, allowing Claude to query performance metrics directly through the API.

Once the MCP is ready, install Claude Ads .


 git clone https://github.com/AgriciDaniel/claude-ads.git
 cd claude-ads
 ./install.sh # Unix/macOS/Linux
 .\install.ps1 # Windows PowerShell



◆ Perform an audit
According to ' Four Common Mistakes in Google Ads Audits ,' there are three items that should be audited as a priority.

- Duplicate detection of conversion tracking
One of the most common mistakes we see is double-counting conversions, which occurs when multiple tracking tags fire with the same trigger logic, such as an old GA3 tag and a new GA4 / GTM event. Claude Ads detects duplicates by scanning for tags that share the same trigger logic.

・Lack of assets in Performance Max
When using P-MAX , it is important to provide sufficient assets such as text, images, and videos to maximize ad performance. For example, if you do not use all 15 headlines and 20 images, Google will likely underestimate the performance of your ad, which could result in a cost per click that is up to 50% higher. Claude Ads will detect missing assets and identify which types of assets are missing.

・The pitfalls of the 'maximize clicks' strategy
B2B businesses and prospective customer acquisition accounts often allocate their budget to low-quality traffic or the wrong audiences in an effort to maximize clicks, resulting in high cost per customer. Claude Ads analyzes the performance of click maximization strategies, identifying which campaigns and ad groups are generating inefficient clicks and allowing you to switch to a more effective bidding strategy.

The commands to perform an audit and submit a plan by Claude Asd are as follows:


 # Start Claude Code
 Claude

 # Run a full audit on parallel agents
 /ads audit

 # Audit scoring for a single platform
 /ads google
 /ads meta
 /ads linkedin
 /ads tiktok
 /ads microsoft

 # Propose strategic advertising plans using industry-specific templates
 /ads plan saas
 /ads plan ecommerce
 /ads plan local-service



◆Automatic management of negative keywords
The true power of Claude Code is that it doesn't just discover problems, it solves them. Using an autonomous, iterative AI programming approach, it automates tasks until success criteria are met. For example, if you set a goal of 'reducing customer acquisition costs to under $50,' the following tasks will be automated:

1: Identifying keywords
Discover high-cost keywords with zero conversions in the last 30 days.

2: Conflict detection
Detects 'keyword cannibalization, ' where multiple ads compete for the same search keywords.

3: Automatic processing
Instead of manually updating keywords by copying and pasting them into Google Ads Editor, Claude Code automatically generates a new negative keyword list and applies it via API.

This workflow turns what used to take hours of tedious work into an automated task that takes just 30 seconds.



◆Examples of audits using AI
' Anthropic automates ad production with Claude Code, reducing a 30-minute process to 30 seconds, even for people with no coding experience .'

In the automotive industry, Strong Automotive introduced a marketing method that uses AI to segment customers and target demographics into smaller groups based on their interests, concerns, behaviors, and attributes, resulting in a 40% increase in click-through rates .

In a case study conducted by Daniel Agrici in the B2B SaaS space, a five-day AI-assisted audit revealed that 35% of the budget was wasted on non-converting traffic, and structural optimization resulted in a 35% reduction in cost per click.

◆From manual management to agent growth strategy
As the role of ad design, operation, and optimization shifts from humans to AI agents, auditing your Google Ads with tools like Claude Code and Claude Ads is not just a time-saver, it's a critical tool for making sure you're getting the most out of your ad budget and making sure it's working.

GIGAZINE can utilize these technologies to support measures that will increase advertisers' revenue. For more details, please visit GIGAZINE.BIZ!

GIGAZINE.BIZ | Information on advertising on the IT news site GIGAZINE.
https://gigazine.biz/

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