The minimum contract amount for ChatGPT advertising is $200,000, but is it possible to offer a lower amount?

Regarding the beta version of ChatGPT advertising, which is scheduled to start in February 2026, OpenAI explained that the minimum contract amount was $200,000 (approximately 30 million yen), but it has become clear that there were actually offers that were even cheaper.

EXCLUSIVE: OpenAI Confirms $200,000 Minimum Commitment for ChatGPT Ads

Adweek, a news outlet covering advertising, quoted an OpenAI spokesperson as saying that the beta version of ChatGPT ads will be rolled out in a limited testing area to 'identify the types of ads that are valuable to users.'

Once a more natural advertising integration is established, additional ad formats and purchasing models are planned to be added gradually, but specifics have not been disclosed.

OpenAI had previously stated that the minimum contract price was $200,000, but Adweek has learned from multiple sources that 'a lower amount was proposed.'

For example, one global brand that is expected to generate $10 billion in annual revenue in 2024 was offered around $125,000, while another digital agency was asked for $100,000.

While OpenAI's corporate value continues to rise, experts have pointed out that the company is running at a huge loss and that it needs to monetize through paid plans and advertising.