US November game console sales hit lowest number since 1996
It has been reported that game console sales in the US in November 2025 were the lowest since 1996. This is believed to be due to price hikes by game console manufacturers.
Video Game Console Sales Just Had Their Worst November Since 1995
https://www.thegamer.com/november-2025-console-sales-lowest-since-1995/
The report on the slump in game console sales was made by Mat Piscatella , senior director at market research firm Circana . A graph posted by Piscatella on Bluesky showing the average price and sales volume of game consoles for November each year shows that while prices are on the rise, sales volume was at 1.6 million units, the lowest since 1996.
US video game hardware total units sold and average price paid, Nov 1995 through Nov 2025.
— Mat Piscatella ( @matpiscatella.bsky.social ) December 18, 2025 0:30
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According to Piscatella, the average price of a game console was $235 (about 37,100 yen) in November 2019, but increased to $439 (about 69,300 yen) in November 2025. Meanwhile, the number of units sold was 3.9 million in November 2019, but 1.6 million in November 2025.
The average price paid for a new unit of video game hardware in the US during November 2019 was $235. In November 2025 it was $439.
— Mat Piscatella ( @matpiscatella.bsky.social ) December 17, 2025 23:46
3.9 million units of video game hardware sold in the US in November 2019. In November 2025 it was 1.6 million.
Source: Circana Retail Tracking Service
In the United States, prices for game consoles have continued to rise, with all PlayStation 5 models increasing in price by $50 (approximately 7,890 yen) in August 2025. It is speculated that these price increases have led to a decline in sales.
All PlayStation 5 models increase in price in the US due to tariffs imposed by the Trump administration - GIGAZINE
SIE will release the PlayStation 5 Digital Edition (Japanese only), a lower-priced version for Japan, on November 21, 2025.
A cheaper PS5 for Japan, 'PlayStation 5 Digital Edition Japanese Only' will be announced - GIGAZINE
The PlayStation 5 Digital Edition (Japanese only) is also available on Amazon.co.jp for 55,000 yen including tax.
Amazon.co.jp: PlayStation 5 Digital Edition Japanese Only Console Language: Japanese only (CFI-2200B01): Games
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