What kind of people are GIGAZINE readers? We investigated basic status such as gender ratio, age group, place of residence, smartphone usage, etc.
GIGAZINE publishes a variety of articles, including the latest information on AI, scientific articles based on papers, original interviews and coverage reports, reviews of devices and software, and taste reviews. We investigated what kind of people are the avid GIGAZINE readers who read such a wide range of information based on a survey conducted in
A survey for the giveaway article was conducted in August 2025 and 3,955 people responded.
The gender ratio is 85.3% men and 14.7% women. GIGAZINE readers have always had a high male ratio.
The ratio of married to unmarried people is 42% married and 58% unmarried. The percentage of married people is higher than you might imagine.
The age distribution of users is as follows: the youngest reader is 12 years old, and the oldest is 78 years old. 18.6% are in their 20s, 29.3% are in their 30s, and 25.6% are in their 40s. Over 70% of the total users are in their 40s or younger.
The table below summarizes the occupations of GIGAZINE readers: 23.5% hold managerial positions, 22.5% work in IT-related professions, and 7.1% are students with high information sensitivity and excellent dissemination power. Although the number is small, it can be seen that there is a core group of GIGAZINE readers who are creating movements on the Internet.
The prefectures with the most GIGAZINE readers are ranked as follows: 1st place is Tokyo (18.3%), 2nd place is Kanagawa Prefecture (9.2%), 3rd place is Osaka (7.7%), 4th place is Aichi Prefecture (6.4%), 5th place is Saitama Prefecture (6.4%), 6th place is Chiba Prefecture (6.1%), 7th place is Hyogo Prefecture (3.7%), 8th place is Hokkaido (3.4%), 9th place is Fukuoka Prefecture (3.2%), and 10th place is Kyoto Prefecture (2.3%). Four prefectures in the Kanto region and three prefectures in the Kansai region are ranked in the top 10.
The smartphones used by GIGAZINE readers were 47.2% Android, 39.9% iPhone, 10.5% both, and 2.4% other.
The percentage of readers who have actually purchased a product or service after reading a review article by GIGAZINE is 60.6%.
When you get to know the real GIGAZINE readers, you probably find that they are different from the GIGAZINE readers you had imagined in your mind. There are surprisingly many married readers, the youngest reader is 12 years old and the oldest is 78 years old, so it has a wide readership, there are many readers with positions, it has a surprisingly wide readership across the country, and there are a lot of Android users...
If you are a marketer who has learned about the real behavior of GIGAZINE readers and feels that 'this matches the user demographic we are targeting!' or 'this seems to have a high appeal to the user demographic we are hoping to attract!', please consider placing an article advertisement in GIGAZINE.
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