Samsung unveils AI experience for TVs, providing information about actors and content displayed and optimizing video and audio based on surrounding environment
At
CES 2025
, one of the world's largest consumer electronics trade shows held in Las Vegas, USA, Samsung announced Samsung Vision AI , which provides a personal screen experience using AI.Samsung Unveils Vision AI and New Innovations at CES First Look 2025, Delivering Personalized, AI-Powered Screens to Enrich Everyday Life
https://news.samsung.com/us/samsung-unveils-vision-ai-new-innovations-ces-first-look-2025-delivering-personalized-ai-powered-screens-to-enrich-everyday-life/
Samsung Electronics Unveils Samsung Vision AI and New Innovations at First Look 2025, Delivering Personalized, AI-Powered Screens To Enrich Everyday Life – Samsung Global Newsroom
https://news.samsung.com/global/samsung-electronics-unveils-samsung-vision-ai-and-new-innovations-at-first-look-2025-delivering-personalized-ai-powered-screens-to-enrich-everyday-life
[CES 2025] It's 2025 - TV Should Just Get You | Samsung - YouTube
Samsung Vision AI can improve the screen experience by recognizing the surrounding situation, adapting to user preferences, and autonomously providing intuitive functions. For example, it is expected to be used to search for information about actors and content on the screen, to enjoy content in various languages by translating subtitles in real time, and to use the screen as an art canvas to generate images that suit the user's preferences and scenes.
In addition, by using it in conjunction with Samsung's proprietary network system ' SmartThings ,' real-time information about the home environment, such as safety alerts, can be displayed on the screen. It will also be possible to check on the screen recordings of abnormal behavior of pets or family members, as well as records of actions such as automatically dimming the lights when children fall asleep.
Samsung Vision AI-equipped TVs also offer visual and audio optimization through real-time analysis of environmental factors. It is said that it will 'deliver significant improvements in picture and sound quality, making every moment on the screen captivating.' In addition, the company will work closely with AI companies such as Microsoft and Google as partners to further enhance its features.
Samsung has announced that it will equip a wide range of models, including 'Neo QLED', 'OLED', 'QLED' and 'The Frame', with Samsung Vision AI. The top model is the 'Neo QLED 8K QN990F' equipped with the NQ8 AI Gen3 processor, which is equipped with features such as upscaling to 8K, frame-by-frame automatic HDR, and AI-based audio and video optimization, and is said to 'provide a truly sophisticated entertainment experience.'
Other cutting-edge technologies announced at the event included the expansion of
the Samsung Art Store
, which can display artworks from around the world on a screen, the Premiere 5, an interactive triple-laser ultra-short throw (UST) projector that can project images onto everyday objects and allow touch control, creating an immersive experience, and the Micro LED Beauty Mirror, a mirror display that can provide personalized beauty information by analyzing an individual's skin type.During the CES 2025 announcement, SW Yong, head of Samsung's visual display business, said, 'Samsung sees TV not as a one-way device for passive consumption, but as an interactive, intelligent partner that adapts to the user's needs.'
Related Posts:
