Qualcomm teams up with Google to help automakers develop AI voice assistants, unveils two new chips to power dashboard and self-driving features
Chipmaker Qualcomm has announced a multi-year strategic partnership with Google to create a digital development platform for cars with generative AI. The company also unveiled two chips for the car platform: the Snapdragon Cockpit Elite and the Snapdragon Ride Elite .
Qualcomm Announces Multi-Year Strategic Collaboration with Google to Deliver Generative AI Digital Cockpit Solutions | Qualcomm
Qualcomm Races Ahead in the Evolution of Software-Defined Vehicles with New Snapdragon Cockpit Elite and Snapdragon Ride Elite Platforms | Qualcomm
https://www.qualcomm.com/news/releases/2024/10/qualcomm-races-ahead-in-the-evolution-of-software-defined-vehicl
Qualcomm is combining Snapdragon Digital Chassis , Google's Android Automotive OS, and Google Cloud technology to build a development platform that will enable 'next-generation in-car experiences using generative AI.' In particular, Qualcomm will use its high-performance SoCs and Qualcomm AI Hub to optimize AI models for automobiles, enabling 'next-generation in-car experiences' such as intuitive voice assistants, immersive map experiences, and the ability to predict the driver's needs in real time.
In addition, in a strategic partnership with Google, the company will develop a 'generative AI-enabled digital cockpit development framework.' The framework is designed to pre-integrate Android Automotive OS software and services to enhance cutting-edge digital cockpit experiences in real time, enabling customizable and responsive voice user interfaces.
Qualcomm also said that it aims to improve developer productivity and time to market by optimizing automotive software development for Snapdragon, hosted on Google Cloud. In addition, the Snapdragon Connected Services Platform running on Google Cloud will enable an API-driven services model and upgradeable services infrastructure.
'Qualcomm's partnership with Google will be a major milestone in providing new capabilities to automakers and suppliers to create safe, digitally advanced experiences,' said Nakul Duggal, general manager of Qualcomm's Automotive, Industry and Cloud division. 'The automotive industry is at a major inflection point, driven by generative AI, autonomous driving solutions and software capabilities across the platform lifecycle,' said Patrick Brady, vice president of engineering at Google.
In conjunction with the partnership with Google, Snapdragon announced the launch of the Snapdragon Cockpit Elite and Snapdragon Ride Elite, SoC platforms for automobiles that support generative AI. Both chips are equipped with Qualcomm's Oryon CPU, which is said to be three times faster than conventional CPUs.
Your journey, transformed:
#Snapdragon Cockpit Elite and Snapdragon Ride Elite use the power of the @Qualcomm Oryon CPU to offer new in-vehicle experiences, greater automated driving capabilities, enhanced safety features, and more. #SnapdragonSummit pic.twitter.com/ejzPHT57aM — Snapdragon (@Snapdragon) October 22, 2024
In addition, Qualcomm says that the AI performance has been improved by 12 times with the inclusion of a dedicated NPU, which allows the car to process data from the outside environment and inside the car in real time, enabling quick decision-making, flexible response, and predictive assistance.
The system also has increased flexibility, allowing multiple applications, cameras, sensors, AI voice processing, etc. to run simultaneously without compromising performance. In addition, automakers can create configurable software-defined vehicles (SDVs) for all vehicle models, simplifying vehicle architectures.
It also meets high standards in terms of safety, with a dedicated safety control device and robust hardware architecture that meets ASIL-D standards , and an enhanced camera system that can support 360-degree visual coverage and in-car monitoring using up to 20 high-resolution cameras. Qualcomm says that automakers can realize advanced digital experiences with Snapdragon Cockpit Elite and autonomous driving functions with Snapdragon Ride Elite, and that it is also possible to integrate both functions on the same chip.
Snapdragon Cockpit Elite and Snapdragon Ride Elite are scheduled to be available in samples from 2025, and Mercedes-Benz and Chinese EV manufacturer Li Auto have already announced their adoption. Mercedes-Benz Chief Software Officer Magnus Östberg said, 'This powerful and efficient central computing technology will enable us to provide our customers with an unparalleled in-car experience.'
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