Apple announces expansion of 'Apple Business Connect' program that allows company information to be displayed on maps, mail, Siri, etc., and allows company logos to be displayed on mail and notifications
Apple has announced that it will expand '
Apple expands tools to help businesses connect with customers - Apple
https://www.apple.com/newsroom/2024/10/apple-expands-tools-to-help-businesses-connect-with-customers/
Apple expands tools to help businesses connect with customers - Apple (UK)
https://www.apple.com/jp/newsroom/2024/10/apple-expands-tools-to-help-businesses-connect-with-customers/
Apple's new feature lets brands put their stamp on emails and calls to your iPhone - The Verge
https://www.theverge.com/2024/10/16/24272053/apple-brands-stamp-emails-calls-iphone
Apple previews new iPhone features including enhanced caller ID for businesses and brand logos in Mail - 9to5Mac
https://9to5mac.com/2024/10/16/apple-brand-logos-iphone-mail-phone-caller-id/
Apple Business Connect, launched by Apple in January 2023, allows businesses to apply for and manage building information displayed in Apple's native map app, Apple Maps. Businesses can add and update photos and logos, encourage customers to take actions such as ordering food or making reservations directly from place cards, and offer special promotions to customers.
'Apple Business Connect' launches, which allows building information on Apple's original maps to be edited, but Google Maps has already implemented a similar function in 2005, so it is 18 years behind - GIGAZINE
Apple Business Connect has been updated to allow businesses without physical stores to programmatically manage how their brand appears in Apple apps like Apple Maps, Wallet and Mail.
In the mail app, companies will be able to display their own brand logos in emails to customers. This will make corporate emails stand out among other emails and make them easier to recognize. Brand logos will be displayed in the mail app from 'the second half of 2024.'
By signing up for Apple Business Connect's 'Branded Mail,' companies can register their company name and brand logo to be displayed in the Mail app.
In addition, it will be possible to display the brand logo when making payments via iPhone touch payment. Here is how the logo will look when making a touch payment:
In 2025, businesses will be able to register business caller IDs, allowing them to display their company name, logo, and department on the incoming call screen when contacting customers. This will allow users to instantly distinguish between calls from verified businesses and spammers on the incoming call screen.
'We're thrilled to give any business, even those without a physical presence, the ability to create a brand that appears across the Apple apps that more than a billion people use every day,' said David Dorn, Apple's senior director of Internet Software and Services Products. 'We built Business Connect to give businesses the best and most accurate information to present to Apple users, and with today's updates we're helping more businesses get discovered, build trust and grow.'
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