Google completely shuts down the RCS function of 'Message' only in India



It is reported that Google has disabled the RCS function in India after a report from a user of the Google messaging app in India that 'spam ads using Rich Communication Services (RCS) are being sent'.

Google disables RCS in India after businesses found abusing the feature --Technology News
https://www.indiatoday.in/technology/news/story/google-disables-rcs-in-india-after-businesses-found-abusing-the-feature-1956870-2022-06-01



Google is pausing RCS ads in India due to spam --The Verge
https://www.theverge.com/2022/6/1/23150243/google-rcs-ads-india-spam-verified-business

From November 2020, Google announced that it has expanded the RCS function almost all over the world with the official messaging application ' Message '. This RCS function can send photos with higher resolution and larger files than SMS, and is an email function that replaces conventional SMS.

Google rolls out RCS functionality for 'messages' apps almost worldwide, with end-to-end encryption planned--GIGAZINE



The advertisement in question was delivered via RCS's business messaging feature. This business messaging feature allows you to send more informative content to your customers than regular text messages by using images and interactive features.

However, in India, a large number of messages from companies recommending credit cards and gambling apps were sent to users. Also, the sending company was labeled as 'confirmed business'.

Therefore, Google shut down the RCS function of the message only in India. Google told Ther Verge, 'We know that some companies are exploiting our anti-spam policy to send promotional messages to Indian users. We are working with the industry. While improving the user experience, we are disabling this feature in India. '

in Mobile,   Software,   Web Service, Posted by log1i_yk