Oct 09, 2024 11:33:00

Adobe launches 'Adobe Content Authenticity' web app to allow users to apply attribution to digital content and opt out of AI training

Adobe has announced Adobe Content Authenticity , a new free web app that helps creators protect and authenticate their work with content credentials.

Media Alert: Adobe Introduces Adobe Content Authenticity Web App to Champion Creator Protection and Attribution

https://news.adobe.com/news/2024/10/aca-announcement

Think of Content Credentials as an 'ingredient label' for digital content: secure metadata that anyone can attach to their own work, providing information about its creator and context about how it was created and edited.

Adobe established

the Content Authenticity Initiative in 2019 and is promoting the spread of Content Credentials as an industry standard to ensure transparency of digital content. Adobe stated, 'With growing concerns about misinformation and AI-generated deep fakes, Content Credentials has become an important tool for creators, helping consumers determine the authenticity of digital content by enabling them to provide important information about it.'

Adobe Content Authenticity is a web app that allows you to easily add Content Credentials in bulk and sign digital content such as images, audio, and video. In addition, creators can customize the information included in the Content Credentials, such as their name, website, and social media accounts. By adding this information, creators can protect their work from unauthorized use and false information by displaying the authentication information, and ensure trust, Adobe says.

In addition, Adobe Content Authenticity has implemented a Generative AI Training and Usage Preference feature, which allows creators to express their intention to 'not want their work to be used to train generative AI models' through Content Credentials. In addition, content to which the Generative AI Training and Usage Preference setting is applied will not be posted to Adobe Stock.

Additionally, Adobe also announced the release of the Content Authenticity extension for Google Chrome and the Adobe Content Authenticity verification tool to help users recover and view content credentials included with content posted to social media sites and websites.

Adobe Content Authenticity grants Content Credentials that remain securely associated with a creator's work throughout the content's lifecycle and can be restored even if provenance information is deleted or the content is screenshotted. To achieve this, Adobe says Content Credentials combine digital fingerprints, invisible watermarks and cryptographically signed metadata to ensure Content Credentials remain intact and verifiable throughout the digital ecosystem.

The Adobe Content Authenticity web app will be available in a free public beta during the quarter from November 2024 to the end of February 2025. You can join the waitlist by clicking 'Join waitlist' on the following site.

Adobe Content Authenticity Beta
https://contentauthenticity.adobe.com/

In addition, the extension for Google Chrome is distributed below.

Content Credentials - Chrome Web Store
https://chromewebstore.google.com/detail/content-credentials/dmfbmenkapmaoldfgacgkoaoiblkimel