F1 officials ask influencers with usernames containing 'F1' to change their names
Many influencers who introduce the appeal of Formula 1 (F1) have the character string 'F1' in their usernames. However, it has been reported that F1 officials may be requesting influencers not to include 'F1' in their usernames.
Formula 1 reportedly asking F1 creators to cease and desist using its branding - The Verge
For example, the FI-related influencer group ' F1R THE GIRLS ,' which has 96,000 followers on Instagram, changed its name to 'Paddock Project' on August 13, 2024. When reporting the group name change, Paddock Project stated that 'the new name and design reflect where we are and where we are going,' but did not state the reason for the change.
Mikaela, who used to post F1-related information under the stage name ' She Loves F1 ,' has also changed her TikTok username to 'shelovesvroomss,' and wrote in the comments section of a video , 'Everyone's rebranding isn't just for fun, there's a reason,' revealing that F1-related influencers are being forced to change their usernames for some reason.
In addition, F1 commentator Toni Cowan-Brown posted a video on TikTok stating, 'In the last six months, I've started hearing rumors about rebranding of F1-related creators,' and 'F1 officials are taking action against users who are pretending to be associated with F1 in order to protect the F1 brand,' pointing out that F1 officials are urging influencers to change their names.
In addition, the foreign media The Verge has inquired about the influencer name change to F1 official, but has not received a response at the time of writing.
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