Make it easier for original content to be displayed on Instagram as recommended



Adam Mosseri, the representative of Instagram under Meta, announced on Twitter that 'We will update the ranking method of photos and videos posted on Instagram.' In addition to tagging and profile categories, algorithmic changes have been made to ensure that new content ranks higher than previously posted content.



Instagram's Updating its Ranking Algorithm to Put More Focus on Original Content | Social Media Today
https://www.socialmediatoday.com/news/instagrams-updating-its-ranking-algorithm-to-put-more-focus-on-original-co/622424/

Instagram enables product tags for everyone, committed to rank original content better --9to5Mac
https://9to5mac.com/2022/04/20/instagram-enables-product-tags-for-everyone-committed-to-rank-original-content-better/

According to Moseri, there are three changes:

・ Anyone can add product tags to Instagram.
-People tags that classify themselves into categories such as 'photographer' and 'rapper' will be introduced.
・ For original content, ranking is more important than reposted content.

Product tags allow viewers to quickly access the purchase page for the product they want to appeal to by tagging the product in feeds, stories , reels, Instagram videos, live shopping, and profile self-introductions. Previously, product tagging was only available to some users, but with this change it will be available to all users.



And person tag is a function to tag a user's profile according to the category. It is said that the category of the poster will always be displayed in the content posted on Instagram.

And, in Instagram, the content is ranked based on its own algorithm, and the content with high rank is more likely to be displayed in the recommendations of other users, but it is more original than the content reposted with this change. Content will be ranked higher.

'We know that many people are skeptical about Instagram rankings, but it really helps to make sure Instagram is more valuable to everyone who uses the platform. What from scratch?' If you make one, you need to get more credit than if you re-share what you find from others. '

There are also users on Instagram who reprint content posted by others, and it is happening that 'content that has already been seen is displayed as a recommendation'. With this change, the content posted for the first time will be ranked higher, making it easier for the original content to be displayed as recommended.

In addition, Mr. Moseri said, 'There is no penalty for content edited and posted other than Instagram.' 'If you are a content aggregator user, it is highly likely that you will know that it is not original content, but pretending to be an original creator. If you upload videos from other platforms such as TikTok, the algorithm may not be able to correctly evaluate the originality of the video, 'says Twitter.

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