The acquired email service 'Skiff' suddenly announced the termination of the service and was flooded with criticism, users were confused as the email address disappeared
![](https://i.gzn.jp/img/2024/02/14/notion-acquired-skiff/00_m.jpg)
The Skiff Privacy Fiasco, or How not to Shutdown Your Startup
https://blog.notesnook.com/the-skiff-privacy-fiasco/
Encrypted email service Skiff gets acquired, will shut down in six months | Ars Technica
https://arstechnica.com/gadgets/2024/02/encrypted-email-service-skiff-gets-acquired-will-shut-down-in-six-months/
Skiff's official X (formerly Twitter) account announced on February 10, 2024 that it will be absorbed into Notion.
Skiff is joining @NotionHQ ????
— Skiff (@skiffprivacy) February 9, 2024
We're excited to accelerate Skiff's mission by joining Notion. The world needs tools that empower people and put their interests first.
We're in a better position than ever to deliver this change.
Read more on???? https://t.co/Jh4qxcOPc7
However, a community note attached to this post says, 'This tweet and the linked press release fail to mention that all Skiff services will be discontinued and users will lose their data unless they choose to migrate to another service. As pointed out, there was little explanation of what would happen to Skiff's service in the future, causing anxiety and confusion among users.
For example, an ”, indicating that there was little information about future plans in the communication from the support team.
I received the email and read it all, I'm quite confused. Will I still be able to use my (name) @skiff .com email?
— Rica ????️???? (@pics4theatre) February 10, 2024
The home page of Skiff's official website has been replaced with an announcement about the acquisition, with a link at the bottom of the page that says ``Learn about data migration'' in small print.
Then, click on the first FAQ posted in this link and read about our mission, our next journey, and our epic mission to make all online lives more free and powerful. It's only after reading the fourth paragraph that users learn of the six-month transition period and subsequent closure of the service.
![](https://i.gzn.jp/img/2024/02/14/notion-acquired-skiff/01_m.png)
Regarding this response, IT news site Ars Technica said, ``By burying user guidance under self-congratulatory acquisition news, it appears that Skiff users have become a disposable afterthought.'' said.
In addition, Abdullah Atta, the lead developer of note-taking app Notesnook, wrote in a blog post analyzing the confusion that Skiff's announcement was filled with marketing terms and fancy phrases, with no consideration given to users. 'There is a deep gulf between the joy of Skiff and the disappointment and dissatisfaction of users. This is like smiling and joking at your neighbor whose house has burned down. I guess,' he commented.
Three days after the initial announcement, Skiff apologized and said, ``We apologize for the inconvenience. We have once again informed you that paid members can receive a refund. Additionally, the email forwarding service will continue for one year.
Hey all! We deeply apologize for the inconveniences caused, and we're reiterating some answers to common questions
— Skiff (@skiffprivacy) February 12, 2024
- You can export your entire inbox in one-click as an MBOX file, even 100k+ emails
-Skiff's open-source repositories remain up and open
- If you are a paying… https://t.co/QdgwdJ6ABQ
Skiff, which launched in 2022, has gained popularity as a highly secure email service featuring end-to-end encryption, and the number of users reached 2 million in November 2023. Although Skiff seems to have gotten off to a good start, it has been pointed out that there may have been a management impasse behind the acquisition by Notion.
Atta said, ``The most likely reason for Skiff's service termination is that it is no longer financially viable.Skiff has raised approximately $14 million (approximately 2.1 billion yen) in seed funding from venture capital. However, this means they are under external pressure to make a profit, and with Skiff's decision to shut down their service, it is clear that they have failed to deliver on that promise.' said.
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