Feb 13, 2024 10:36:00

Ads are added to Amazon Prime Video and users who do not pay additional fees will have even support for Dolby Vision & Dolby Atmos abolished

Amazon Prime Video, Amazon's video streaming service, has started

introducing ads in some countries , allowing users to avoid ads by paying an additional fee on top of their Amazon Prime membership fee. It has become clear that support for Dolby Vision , a high dynamic range (HDR) video format, and Dolby Atmos , a stereophonic audio format, has been discontinued without notice for these ``Prime Video users with advertisements''.

Amazon Prime Video entfernt Dolby Atmos und Dolby Vision im werbefinanzierten Abo - 4K Filme
https://www.4kfilme.de/amazon-prime-video-entfernt-dolby-atmos-und-dolby-vision-im-werbefinanzierten-abo/

Prime Video cuts Dolby Vision, Atmos support from ad tier—and didn't tell subs | Ars Technica
https://arstechnica.com/gadgets/2024/02/prime-video-cuts-dolby-vision-atmos-support-from-ad-tier-and-didnt-tell-subs/

In countries where ads have been added to Prime Video, Amazon Prime users must choose between watching ads or paying more. 4K Filme , a German high-tech media, has revealed that support for Dolby Vision and Dolby Atmos has been discontinued in distributed content when you choose to 'watch ads.'

With support for Dolby Vision and Dolby Atmos removed, Prime Video users with ads will be limited to HDR10+ and Dolby Digital 5.1 support.

4K Filme has confirmed that support for Dolby Vision and Dolby Atmos has been discontinued on both LG and Sony TVs, and economic newspaper Forbes has confirmed that support for Dolby Vision and Dolby Atmos has been discontinued on TVs made by TCL Electronics. We are confirming that it is.

'Accounts without ads will see a unique pop-up indicating that content is playing in Dolby Vision and Dolby Atmos, while accounts with ads will see a persistent pop-up for Dolby Vision and Dolby Atmos,' Forbes says. Nothing is displayed.''

Amazon has not provided any explanation regarding the fact that support for Dolby Vision and Dolby Atmos has been discontinued for some accounts on Prime Video, but foreign media Ars Technica said, ``(Development of Dolby Vision and Dolby Atmos) They may be trying to save on licensing fees paid to Dolby Laboratories, the original company.

In addition, Amazon first supported Dolby Vision with Prime Video in 2016, but in 2017 support for Dolby Vision was abolished in favor of HDR10+. However, in 2022, it once again supported Dolby Vision for some content.