X (formerly Twitter) has signed a content agreement with former CNN anchor Don Lemon and three others, and plans to stream their own programs on X.



On January 10, 2024, X (formerly Twitter) announced that it had signed content agreements with former CNN anchor Don Lemon, former Hawaii state representative Tulsi Gabbard, and sports commentator Jim Rome. Did. X is working to expand its platform's video content, and this agreement is seen as part of that effort.

Musk's X inks content deals with former CNN host Lemon, Tulsi Gabbard | Reuters
https://www.reuters.com/business/media-telecom/former-cnn-anchor-don-lemon-host-exclusive-show-musks-x-2024-01-09/

X Introduces Shows With Don Lemon, Tulsi Gabbard, Jim Rome Amid Video Push - WSJ
https://www.wsj.com/tech/x-don-lemon-tulsi-gabbard-jim-rome-shows-15f135f3

New Don Lemon, Jim Rome Shows to Stream on X Twitter Platform. – The Hollywood Reporter
https://www.hollywoodreporter.com/business/digital/don-lemon-jim-rome-shows-x-twitter-1235782996/

Don Lemon and Other Controversial Hosts Score Exclusive Shows on X
https://gizmodo.com/elon-musk-don-lemon-tulsi-gabbard-jim-rome-host-x-shows-1851152263

Don Lemon, who recently signed a content agreement with He had a heated debate with Vivek Ramaswamy over race. Lemon was subsequently fired from CNN and left a comment in June 2023 saying he was ``waiting for the right time.''

Gabbard, who also signed a content contract with X, left the Democratic Party in 2022 after losing the 2020 US presidential election. At that time, he harshly criticized the Democratic Party, calling it 'a cowardly warmonger who views all issues as racial discrimination and seeks to divide us by stirring up anti-whiteism.'

Sports commentator Roma got intoa heated argument with American football player Jim Everett on his radio show in 1994.

X, owned by Elon Musk, emphasizes ' freedom of speech ' and receives support from right-wing media and influencers.

In addition, X, which is suffering from a decline in advertising revenue, stated that ``video viewing accounts for approximately 80% of user sessions,'' and revealed that X is becoming a ``video-first platform.''

In response to the growing demand for video content, X has concluded content contracts with three people with unique perspectives. The three people who signed the deal will each stream their own programs on X.




Commenting on the deal, Lemon said: ``I'm back bigger, bolder and freer. It will be distributed on X, a free space of the same name.This contract is just the beginning, so please look forward to it.'




In response to Mr. Lemon's post, Mr. Mask said, ``Welcome to X!'' and welcomed the contract with Mr. Lemon.




According to X, Mr. Lemon's ``Don Lemon Show'' will be broadcast for 30 minutes three days a week, and the content will be a program in which Mr. Lemon will deliver his honest voice on politics, culture, sports, and entertainment.




Gabbard also said, ``I look forward to working with CEO Linda Yaccarino and the business team at X, where freedom of speech is protected under Mr. Musk's leadership.''




Ms. Gabbard plans to broadcast documentaries on X from time to time that include Ms. Gabbard's perspective.




'I'm thrilled to announce a new content deal with X,' said Rome. 'My show will soon be available on X. It provides a great opportunity to do so.'




Mr. Rome's show will air exclusively on X five days a week after Super Bowl 58 on February 11, 2024.


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