A drugstore that introduced low-quality AI that mistakes customers for past shoplifters will be banned from using the technology for five years.

Rite Aid, a major drugstore that has introduced AI that matches customers' faces against a database to identify problematic individuals, has been warned by the US Federal Trade Commission (FTC) that it is using facial recognition technology for surveillance purposes. ``Prohibition of ``. As a result, Rite Aid was prohibited from using the technology for five years and was also required to protect the data it had collected in the past.

Rite Aid Banned from Using AI Facial Recognition After FTC Says Retailer Deployed Technology without Reasonable Safeguards | Federal Trade Commission

https://www.ftc.gov/news-events/news/press-releases/2023/12/rite-aid-banned-using-ai-facial-recognition-after-ftc-says-retailer-deployed-technology- without

Rite Aid banned from using facial recognition software after falsely identifying shoplifters | TechCrunch


Rite Aid previously deployed an AI-based facial recognition system to monitor customers and check them against a database without informing customers. The system looked at facial images of people who had committed shoplifting or other criminal acts at Rite Aid in the past, and alerted store staff when the same person visited the store.

However, most of the images in the database were taken by surveillance cameras, store staff's cell phone cameras, or borrowed from news articles, and most of them were of low quality. As a result, there were many false positives, and unrelated people were asked to leave the store by store staff, criticized for things they didn't do in public, and in some cases were even reported to the police.

After these points came to light, the FTC investigated and banned Rite Aid from using the technology. The FTC says Rite Aid's system violates consumer data protection regulations, and that Rite Aid faces a 'potential risk of discrimination' in that the system is particularly susceptible to false positives against people of color and women. I took issue with the lack of improvement.

This action requires Rite Aid to delete the images it has collected and the systems created from those images. Additionally, Rite Aid must implement a robust security program to protect personal information pending deletion.

'Rite Aid's reckless implementation of a facial surveillance system humiliated and harmed its customers and put consumers' confidential information at risk in violation of the order,' said Samuel Levin, director of the FTC's Bureau of Consumer Protection. We will remain vigilant to protect the public from unfair surveillance.'

in Software, Posted by log1p_kr