Google's top 20 search terms that earned revenue have been revealed, including 'iPhone', 'insurance', 'cheap airline tickets', 'online university', etc.

In a lawsuit over antitrust violations in Google's search engine market, the ``Top 20 search terms that generate revenue for Google'' were released.

Trial Exhibit - UPX0342: US and Plaintiff States v. Google LLC - 417395.pdf
(PDF file) https://www.justice.gov/d9/2023-10/417395.pdf

Google's most lucrative queries: a rare look at how search makes money - The Verge
https://www.theverge.com/2023/11/1/23941766/google-antitrust-trial-search-queries-ad-money

Google has been sued by a group of the U.S. Department of Justice and state attorneys general over whether it is illegally monopolizing the search engine market, and the trial will begin in September 2023. This trial revealed interesting facts such as that Google had spent approximately 4 trillion yen to become the default search engine for various browsers and that Google had internally set no-no words in order to avoid suspicion of violating antitrust laws. It has become.

During Google's antitrust trial, a document titled ``Summary of advertising revenue on search and YouTube'' was released.

The released materials also included information on the ``Top 20 search terms that generated revenue in the United States in the week including September 22, 2018''.

Here are the top 20 search terms that generated revenue for Google for the week ending September 22, 2018.
1st place: iphone 8
2nd place: iphone 8 plus
3rd place: auto insurance
4th place: car insurance
5th place: cheap flights
6th place: car insurance quote
7th place: direct tv
8th place: online colleges
9th place: at&t
10th place: hulu
11th place: iphone
12th place: uber
13th place: spectrum
14th place: comcast
15th place: xfinity
16th place: insurance quotes
17th place: free credit report
18th place: cheap car insurance
19th place: aarp
20th place: lifelock

Based on the top 20 search terms that generate revenue for Google, the overseas media The Verge says, ``For services such as insurance and online universities where you sign up for a contract once and then maintain it for a long period of time, the first click is important. We speculate that this will result in higher advertising costs.'