Pointed out that ``carbon neutral'' that Apple claimed when announcing Apple Watch Series 9 is inaccurate and misleading
Apple's 'carbon neutral' claims come under scrutiny
https://www.ft.com/content/90392004-97e0-4444-a5cd-82220fe52510
EU: Apple's carbon-neutral Watch claims are 'inaccurate' and need to stop | Macworld
Apple Goes a Step Too Far in Claiming a Carbon Neutral Product, a New Report Concludes - Inside Climate News
https://insideclimatenews.org/news/03102023/apple-claim-carbon-neutral-watch-draws-skepticism/
The Apple Watch Series 9, announced by Apple on September 13, 2023, uses materials such as 100% recycled aluminum and 100% recycled cobalt to reduce its carbon footprint by 78%, and is the first Apple product to do so. It is introduced that we have achieved a net zero carbon footprint. In addition, it has been reported that the carbon footprint of the Apple Watch Ultra 2, which was announced at the same time, can be reduced by up to 81% depending on the combination of the main body and band.
However, even if we use recycled materials for cases and batteries and use fuel-efficient means of transportation, carbon dioxide emissions are unavoidable. In fact, even though Apple Watch Series 9 succeeded in reducing its carbon footprint by a significant 78%, it still emits 22% of carbon dioxide.
Therefore, in order to achieve carbon neutrality, Apple
Apple has so far carried out tree-planting activities in Paraguay called `` Forestal Apepu ,'' and the carbon credits obtained from these projects are used to achieve carbon neutrality for Apple products.
Apple says that the Apple Watch Series 9 'uses high-quality carbon credits obtained from nature-based projects,' but on the other hand, the overseas media Financial Times says, 'Apple's carbon credits are The quality is not high enough to affect the amount of carbon dioxide.' In fact, it has been revealed that some of the trees planted at Forestal Apepu were felled and sold as timber.
According to the UK's Advertising Standards Authority (ASA), many consumers
An ASA spokesperson said: ``Despite the fact that new carbon dioxide is being emitted, consumers feel like they have been deceived when they discover that by using carbon credits, their emissions are effectively reduced to zero.'' You should feel it.” BEUC's Monique Goyens agrees: 'Carbon neutrality claims are scientifically inaccurate and misleading to consumers.'
Furthermore, the Institute for Public Environmental Affairs (IPE), a Chinese non-profit organization , points out that Apple may be exaggerating its commitment to climate change (PDF file) .
According to IPE's analysis, ``Suppliers responsible for manufacturing Apple products do not use renewable energy to manufacture their products, but instead use ``Green Power Certificates, '' which allow them to certify and trade the environmental value of renewable energy. It is reported that the company is purchasing ``.
IPE also points out that Apple is reluctant to disclose greenhouse gas emissions data, and Ma Jun, director of IPE, said, ``Apple has disclosed greenhouse gas emissions data to IPE. In 2022, the number of suppliers was approximately 100, but in 2023 there will be less than 30.' On the other hand, Apple counters that ``To accelerate progress in the fight against climate change, Apple is increasing transparency regarding emissions data and proactively disclosing data.''
Apple also said, ``Based on the Supplier Code of Conduct (PDF file) , we require suppliers to report Apple-related greenhouse gas emissions to Apple annually, and to comply with laws and regulations that require them to report emissions to local and national authorities. We require them to comply with the regulations.'
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