Oct 11, 2023 15:00:00

Worldwide PC shipments are expected to decline by 7.6% in the third quarter of 2023, with a recovery towards the end of the year.

IDC, a market research company, has released a preliminary report that PC shipments in the third quarter of

2023 continued to decline, following on from 2022, with worldwide shipments dropping 7.6% year-on-year to 68.2 million units. announced. Although demand for PCs and the global economy remain sluggish, it is reported that the market is gradually recovering.

Global PC Shipments Decline Again in the Third Quarter of 2023 Amid Signs of Market Improvement, According to IDC Tracker
https://www.idc.com/getdoc.jsp?containerId=prUS51295423

Gartner Says Worldwide PC Shipments Declined 9% in Third Quarter of 2023

https://www.gartner.com/en/newsroom/press-releases/2023-10-09-gartner-says-worldwide-pc-shipments-declined-9-percent-in-third-quarter-of-2023

The following is the preliminary figure for PC shipments in the third quarter of 2023, in million units. All of the top five companies by market share, excluding HP, saw a decline in unit shipments, with an overall decline of 7.6% compared to the same period last year. While HP showed growth due to inventory normalization, Apple has seen a particularly large decline, as the company recovered from the pandemic-induced production shutdown and increased production in the third quarter of 2022 compared to the same period last year. IDC points out that this is because the numbers were unfavorable.

'The PC industry is on a slow path to recovery as device refresh cycles and

end of support for Windows 10 provide sales tailwinds from late 2023 onwards,' said Jitesh Ubrani, research manager at IDC. But until then, we will continue to experience more pain. Industry slowdowns are giving supply chains an opportunity to explore sourcing and production options outside of China, which will continue to play a role in the rise of AI. I think this will continue to be the next most important issue.'

'Generative AI could be a watershed moment for the PC industry,' said Linn Huang, research vice president of devices and displays at IDC. Interest in the field is already showing strong momentum, with PCs for AI providing enterprises with the ability to personalize user experiences at a deeper level while preserving privacy and data sovereignty, with such devices expected to be in the market by 2024. Once it appears, we expect the overall sales price to rise significantly.'

Market research company Gartner has also announced preliminary figures for PC shipments, which show that global PC shipments in the third quarter of 2023 were 64.3 million units, down 9% from the same period last year.

Although this quarter's results show that global PC shipments are on the decline, Gartner predicts that growth will resume from around the fourth quarter.

'There are signs that the decline in the PC market has finally bottomed out,' said Mikako Kitagawa, principal analyst at Gartner. demand pushed unit shipments higher, but unit sales growth was partially offset by continued weakness in demand for enterprise PCs.Meanwhile, vendors continued to steadily reduce PC inventories. 'If we are able to safely enter the year-end sales season, we expect inventories to return to normal levels by the end of the year.'