Clearly 18% of Spotify's total monthly playback is supported by only 2% of users called 'super listeners'

Music streaming service Spotify conducted a survey of user listening behavior in the first half of 2023. The survey results reported in July 2023 found that about 2% of all users, called ``super listeners,'' accounted for about 18% of the total number of plays.

Fan Study | Spotify for Artists

Spotify Study on Super Listeners: Few Fans Drive Big Streaming Numbers – Billboard

'Super listeners' aka superfans make up 2% of artists' monthly listeners on Spotify, but account for over 18% of monthly streams

Spotify defines a 'superlistener' as 'the most engaged and active user in the last 28 days' or 'the user most likely to continue streaming an artist's music.' According to Luminate , an American market research firm, 'superlisteners' account for about 15% of the U.S. population, who spend 80% more time listening to music each month than the average user. said to be spending.

Spotify's research, based on data from February 15th to March 15th, 2023, found that only 2% of an artist's monthly audience was superlisteners on the platform. , It is reported that the average number of views is as high as 18% of the number of views for the entire month.

Also, for artists with 0-10,000 monthly viewers, only 1% of super listeners account for 22% of all monthly streaming, and for artists with more than 25 million monthly viewers, 5% super listeners. accounted for 30% of all monthly streaming.

Additionally, more than two-thirds of superlisteners are likely to remain superlisteners after six months.

Additionally, these super-listeners are more likely to purchase artist merch through Spotify, and for an artist with 10,000 monthly viewers, 2% of users account for 52% of all merchandise sales. reported.

Chile, Mexico, Canada, Hong Kong, and the United States are reported to be the top ranking countries with the most super listeners. In addition, Japan was 8th.

“At the beginning of July 2023, we will be launching a new segmented dashboard for Spotify for Artists , where artists and their teams make up the audience, who is listening,” said Rob Fink, associate director of brand marketing at Spotify. It gave us a better understanding of how often, how we streamed.” Furthermore, Mr. Fink said, ``By analyzing the audience layer, it is possible to promote the establishment of super listeners, which is important for artists, and may enhance the career of artists.''

in Web Service, Posted by log1r_ut