The letters 'Twitter' are removed from the signboard of Twitter headquarters, Twitter discards the blue bird and changes the name to 'X'



In the early hours of July 24, 2023, Japan time, Mr. Elon Mask announced that he would change the name of Twitter to `` ???? (X) '' and the domain from twitter.com to X.com, and the name of Twitter has already been changed to X. In line with this, it is reported that the letters 'Twitter' have been removed from Twitter's head office signboard.

Twitter removed half its HQ sign — then the police arrived - The Verge

https://www.theverge.com/2023/7/24/23140317/twitter-sign-sf-hq-removal-demolition-police

Read Twitter CEO Linda Yaccarino's message to staff about 'X' rebrand
https://www.cnbc.com/2023/07/24/read-ceo-linda-yaccarinos-message-to-twitter-staff-about-the-rebrand-to-x.html

As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch
https://techcrunch.com/2023/07/24/as-twitter-destroys-its-brand-by-renaming-itself-x-mastodon-usage-numbers-are-again-soaring/

Mr. Musk has already foretold about turning Twitter into X.

Elon Mask announces that Twitter will soon be rebranded to ``X'' and disappear - GIGAZINE



And on July 24, 2023, Mr. Mask revealed the company name and brand change on Twitter and X. The logo is very similar to '????' included in Monotype 's font 'Special Alphabets 4' at the time of writing the article, but Mr. Mask says that the logo may change at a later date.



When you actually log in to Twitter, the blue bird logo on the upper left is a black and white 'X' character.



The 'X' logo lit up on the wall of Twitter's headquarters in San Francisco.



And a photo and movie of a site worker riding a crane car removing the letters 'Twitter' from the signboard at the Twitter headquarters has been posted. However, it seems that they did not have permission to move the crane car on the street, and the San Francisco Police Department ordered the construction to be stopped.



Twitter CEO Linda Yaccarino wrote in an email to employees about the name and brand change:

'What a memorable weekend. Like I said yesterday, in life and in business, the opportunity to make a big impression on others is extremely rare. This is what we're all experiencing together in real life. Let's take a moment to calm down. Seventeen years ago, Twitter made the world feel like it was permanent. The platform has changed the speed at which people access information. has created new ways to build long-term relationships.In some way, everyone is a force for change.But in order to dream bigger, innovate faster, and fulfill greater potential, our users and partners have always challenged us.With X, we go further to transform the world's city squares and touch the world again.Our company has the dynamics to make it possible.Many companies say they want to move fast, but we move at the speed of light. That is X. X serves an entire community of users and customers by working tirelessly to create a marketplace that maintains free expression and choice, creates limitless interactivity, and enables financial success for all participants.”

According to TechCrunch, an IT news site, the number of monthly active users of Mastodon, a decentralized SNS that has attracted attention again due to the Twitter acquisition drama, recorded a maximum of 2.5 million, but after Mr. Mask acquired Twitter, it decreased, and by the beginning of July 2023, it had fallen to 1.7 million. However, it seems that the number of monthly active users of Mastodon has reached 2.1 million as of July 22, according to Mastodon's CEO Eugen Rochko, who seems to have increased again after the Twitter turmoil began in July.



The blue bird logo, which has been loved on Twitter for over 10 years, was designed by Martin Gresser , Todd Waterbury, and Angie Che . Mr. Glesser said, ``We will divide this great blue bird,'' and the design of the blue bird is published at X.

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