Jun 07, 2023 11:00:00

Apple Acquires AR Development Startup Mira

AR headset manufacturing startup

Mira has been reportedly acquired by Apple. Mira provides AR headsets to the US military and Super Nintendo World, etc., and has successfully raised about 17 million dollars (about 2.37 billion yen) so far.

Apple buys Mira AR headset startup - The Verge
https://www.theverge.com/2023/6/6/23751350/apple-mira-ar-headset-startup

Mira develops AR headsets for the chemical industry, food industry, and military industry, and brings benefits to each company, such as saving the trouble of dispatching engineers to the site. In addition to contracting with the US military, Mira also manufactures headsets to be worn when riding the attraction 'Mario Kart' in Super Nintendo World in Japan and Los Angeles.

According to information confirmed by technology media The Verge, Mira's CEO Benjamin Taft revealed that it was acquired by Apple through a private Instagram account.

In an interview with The Verge, Apple acknowledged this, saying that when it acquires a company, ``Apple occasionally acquires smaller technology companies, but we don't typically disclose their purpose or plans.'' I responded with a typical statement.

This announcement was made the day after Apple announced the new headset 'Vision Pro' for about 490,000 yen.

Apple announces AR headset 'Vision Pro', freed from the limitation of display, allowing you to operate your favorite applications with your eyes, hands and voice wherever you like-GIGAZINE

According to two people who requested anonymity, former Apple chief design officer Jonathan Ive was at one point an advisor to Mira.

According to Taft's post, Apple has hired at least 11 Mira employees as part of the acquisition. Mr. Taft continued, 'I'm excited about the next step Mira will start with Apple.'