Amazon agrees to pay a fine of about 3.5 billion yen due to the problem of storing children's information indefinitely without responding to deletion requests
Amazon agreed to pay a settlement of $ 25 million (about 3.5 billion yen) for violating the Children's Online Privacy Protection Regulation (COPPA Regulation), which stipulates the management of personal information for children under the age of 13. Amazon fraudulently held data that should have been deleted after an appropriate period of time.
FTC and DOJ Charge Amazon with Violating Children's Privacy Law by Keeping Kids' Alexa Voice Recordings Forever and Undermining Parents' Deletion Requests | Federal Trade Commission
Amazon responds to FTC settlement regarding Alexa
COPPA regulations require operators of websites and online services used by children under the age of 13 to notify parents of information they collect from children, obtain parental consent to collect it, and is obligated to be able to delete that information at any time. In addition, we prohibit the retention of collected information for longer than is deemed reasonable to provide the service and for no longer than necessary.
The U.S. Federal Trade Commission Act (FTC) states that ``Amazon improperly retained children's information, used that information to improve its algorithms, and failed to properly respond to parental deletion requests.'' suing Amazon. On June 1, 2023, Amazon agreed to delete information and pay fines.
According to the FTC complaint, Amazon collected and stored children's voice and location information for years to improve the processing power of Alexa, a voice assistant service. There is no problem with the storage itself, but despite Amazon advertising to customers that 'you can delete information at any time if you want', some of the information was left as it was. In addition, the FTC is concerned that the information may have been stored indefinitely unless the parent requested it.
Samuel Levin, FTC's Director of Consumer Protection, said: 'Amazon's deception, retention of children's information indefinitely, and ignoring parental deletion requests violate COPPA rules. We are sacrificing privacy for our own benefit.'
In addition to deleting information and paying fines, Amazon is prohibited from using location information, voice information, and children's voice information to improve data, and misrepresenting these information, and children's inactive Alexa accounts. and to notify users about their information retention and deletion practices.
'We take our responsibility to our customers and their families very seriously,' Amazon said. I will do it,' he said.
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