It is reported that the US Department of Justice is preparing an antitrust lawsuit for the advertising business against Google
It is reported that the United States Department of Justice is preparing to sue
DOJ to Sue Alphabet's Google (GOOG) Over Digital Ad Market Dominance - Bloomberg
https://www.bloomberg.com/news/articles/2023-01-24/doj-poised-to-sue-google-over-digital-ad-market-dominance
DOJ poised to sue Google over digital ad market dominance - Bloomberg News | Reuters
https://www.reuters.com/technology/doj-poised-sue-google-over-digital-ad-market-dominance-bloomberg-news-2023-01-24/
In October 2020, the Justice Department also sued Google for violating the antitrust law, stating that ``Google has illegally established a monopoly through anti-competitive and exclusive practices in the search and search advertising markets. 'to prevent competitive harm from being maintained,' the allegation against search monopoly. A trial in this claim is scheduled to begin in September 2023.
Google is sued by the Justice Department for ``antitrust violations''-GIGAZINE
The Justice Department plans to sue Alphabet in 2023, claiming that ``Google's advertising business, which is said to account for about 80% of revenue, violates the antitrust law.'' It is also reported that the Justice Department plans to sue Alphabet on January 24, 2023 at the earliest.
In addition to its free search engine, Google makes money by conducting an ' ad technology ' business that connects advertisers with receiving companies such as newspapers and websites. On the other hand, according to advertisers and website administrators, the use of Google's advertising expenses is lacking in transparency, and it is not clear how much advertising expenses will go to publishers and Google.
Google has grown into a leading company in the online advertising industry by acquiring DoubleClick in 2008 and AdMob in 2009.
Even in 2023, Google will still be the overwhelming market leader in the online advertising industry, but according to Insider Intelligence , which conducts market research, Google's share of digital advertising revenue in the United States is declining year by year. It boasted a 36.7% share in 2020, but will drop to 28.8% in 2022.
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Google is sued for antitrust violations in the advertising market, Google argues that ``a huge competitive market is being ignored''-GIGAZINE
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