Shadowban on SNS is a reality, and 1 in 10 people feel that they have been shadowbanned.
We have received reports that the reaction of people around you to content posted on SNS is strangely low, and that you feel that the content is not being seen by anyone. Of course, it is possible that the content was not of interest to others, but in some cases, it is possible that the content was 'shadowbanned' by SNS. The Washington Post has called for greater transparency about shadowbangs, which are often done without warning to users.
Shadowbanning is real: How social media decides who to silence - The Washington Post
On SNS, a phenomenon can suddenly occur where posted content disappears from other people's feeds or timelines, or your name disappears from search results. It is possible that there was a system malfunction, but it is also possible that the SNS side viewed certain content as problematic and placed restrictions on that content and the account of the person who posted it. Such restrictions are called “shadowbans”.
Shadowbans are known to take place on various SNS such as Instagram and Twitter. In particular, Twitter has issued an official statement that it has never done a shadow ban in the past, but after that, Elon Musk, who bought Twitter, said that `` a shadow ban was actually done ''. Documents exposed.
Elon Mask endorsed internal document 'Twitter file' that reveals the actual situation of Twitter's 'Shadow Ban' will be released-GIGAZINE
According to a survey conducted by the research firm Center for Democracy and Technology, nearly 1 in 10 Americans who use SNS feel that they are being shadowbanned. increase.
'Shadowbangs like this are part of an effort to take down and curb violent content and spam posted on social media, as we struggle with where to draw the line,' the Washington Post said. It is also proof,' he said. Although it is up to each company to decide what it considers borderline, he said the problem is making the choices visible so that users can trust them.
However, making an algorithmic system transparent is not an easy task. The Washington Post wrote, “We know many social media companies are unlikely to voluntarily invest in transparency. The Platform Accountability and Transparency Act, which mandates the public disclosure and provision of information to outside researchers, may help us to do so. I would like to use moderation techniques that can be heard, ”he said, appealing for a wide range of changes.
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