Advertisers who feared Twitter's lawlessness due to Earon Mask system stop advertising one after another



After Elon Musk acquired Twitter on October 28, 2022, he dismissed nine Twitter directors, including former CEO Parag Agrawal , and suggested charging for authenticated badges. We are moving towards. On the other hand, it is reported that advertisers who disagree with Mr. Mask's attitude are beginning to stop trading with Twitter.

Elon Musk's Twitter Faces Exodus of Advertisers and Executives - The New York Times
https://www.nytimes.com/2022/11/01/technology/elon-musk-twitter-advertisers.html

Ad Giants Advise Brands to Pause Spending on Elon Musk's Twitter - WSJ
https://www.wsj.com/articles/ad-giants-advise-brands-to-pause-spending-on-elon-musks-twitter-11667333021

EU official warns Musk he'll have to 'fly by our rules' as he buys Twitter
https://www.cnbc.com/2022/10/28/eu-official-warns-musk-hell-have-to-fly-by-our-rules-as-he-buys-twitter.html

Since Twitter relies on advertising revenue for 90% of its sales, dealing with advertisers is a very important source of revenue. However, Musk's stance on content moderation has raised suspicions in the advertising industry after Musk said he would buy Twitter for free speech before the acquisition. .

Perhaps in response to the advertising industry's reaction, Mr. Musk wrote to Twitter advertisers on October 27, 2022, the day before he acquired Twitter, ``The reason I acquired Twitter is that I have broad convictions without resorting to violence. It's important for the future of civilization to have a common 'digital town square' where we can discuss things in a healthy way.' Don't be a picture, our platform must abide by the laws of this country and welcome everyone warmly.' has indicated that it intends to conduct some degree of moderation against




However, the distrust of Twitter in the advertising industry has not subsided, and the Interpublic Group of Companies, a major advertising company, said, ``(Twitter is) an unpredictable situation. Dangerous behavior may prevail.' ``Twitter is not a safe place at this time,'' he said, calling on customers to pause advertising on Twitter. Similarly, Havas Media, a major advertising company, has recommended that customers suspend advertising due to 'concerns about Twitter's content moderation capabilities'.

The advertising industry isn't the only one questioning Twitter's content moderation capabilities. In the EU, the `` Digital Services Law '', which requires stricter content for technology companies with a certain size or more, has been approved , and Twitter is also required to strictly operate content moderation in accordance with the Digital Services Law. . Commissioner Thierry Breton of the European Commission said, ``In Europe, birds must fly according to European rules,'' based on Mr. Musk's tweet that ``birds are free.'' urged to.




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