Oct 14, 2022 10:16:00

Netflix's new plan `` Basic with Ads '' will start in November 2022 with a monthly fee of 790 yen and a resolution of 720p (HD)

From November 2022, Netflix will start offering a new plan ' Basic with Ads' with a reduced monthly fee. In Japan, the monthly fee is 790 yen including tax, and it will be available from 1:00 on November 4th.

Netflix to offer a new plan that can be enjoyed from 790 yen per month - About Netflix
https://about.netflix.com/en/news/announcing-basic-with-ads-en

Plan and price
https://help.netflix.com/en/node/24926

|◤Notice of new price plan◢|

From November 4th, a new low-priced plan “Basic with Ads” will be available for 790 yen (tax included) per month.

*Ads will not be included in the plan you are currently using.

Learn more: https://t.co/EJ6fcPmO1f

— Netflix Japan | Netflix (@NetflixJP) October 13, 2022

So far, Netflix has prepared three price plans: `` Basic '', `` Standard '' and `` Premium '', but from November 4th, a new plan `` Basic with advertisement '' will be added. 'Basic with advertisement' allows you to watch video with HD image quality (720p), and advertisements will flow before watching movies and dramas.

Below is a table that shows the difference between each Netflix plan, including 'Basic with Ads'. It should be noted that with the advent of 'Basic with Ads', the maximum resolution will be 720p even with the basic plan from November 4th.

Basic with ads: 790 yen per month (Available from November 2022)	Basic: 990 yen per month	Standard: 1490 yen per month	Premium: 1980 yen per month
Watch on one compatible device at the same time	Watch on one compatible device at the same time	Watch on 2 compatible devices at the same time	Watch on 4 compatible devices at the same time
Limited viewing for some movies and dramas ( more info here ), unlimited mobile games	Unlimited viewing of movies and dramas, unlimited mobile games	Unlimited viewing of movies and dramas, unlimited mobile games	Unlimited viewing of movies and dramas, unlimited mobile games
Available in HD quality	Available in HD quality (starting in November 2022)	Available in full HD quality	Available in UHD 4K quality
with ads	Ad-free movies and dramas	Ad-free movies and dramas	Ad-free movies and dramas
Download not supported	Can be downloaded to one compatible device at a time	Download to 2 compatible devices at the same time	Download to 4 compatible devices at the same time

The new 'ad-supported basic' will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, South Korea, Mexico, Spain, United Kingdom and United States.

According to Netflix, 'ad-supported basic' will show an average of 4-5 minutes of ads per hour, and some movies and shows will be blocked for licensing reasons. The format of the delivered advertisement is ``For the time being, a 15-second or 30-second advertisement will flow before and during the playback of the work.'' In addition, since content cannot be downloaded to the terminal in advance, it will not be possible to use it to 'enjoy images even in an offline environment.'

You can check what kind of 'advertisement flows before content playback' from around 5 minutes and 40 seconds in the following video, and 'advertisement that flows during content playback' from around 6 minutes and 40 seconds.

Netflix Press Call, October 13-YouTube


Netflix will enable a wide range of targeting, such as by allowing ads to be placed by country or work genre (action, drama, romance, science fiction, etc.) so that ads reach the appropriate target audience. doing. In addition, it seems that it will be possible to prevent advertisements from being displayed on works that are not suitable for the advertiser's brand (including sexual depictions and extreme violent expressions). In addition, the company announced that it has entered into partnerships with DoubleVerify and Integral Ad Science to verify and enhance the effectiveness of ads placed on Netflix. and traffic can be verified.