Netflix announces partnership with Microsoft on ``ad-supported low-price plan''

Netflix, which is planning to introduce a low-priced plan with advertising due to a decline in the number of members, has announced that it will partner with Microsoft. Netflix says Microsoft will be its 'global advertising technology and distribution partner' as it rolls out its low-cost, ad-supported plans.

Netflix to partner with Microsoft on new ad supported subscription plan - About Netflix
https://about.netflix.com/en/news/netflix-partners-with-microsoft

Netflix names Microsoft as partner for new consumer subscription plan - The Official Microsoft Blog
https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/

Netflix teams up with Apple's old nemesis for upcoming ad-supported plan
https://9to5mac.com/2022/07/13/netflix-microsoft-ad-supported-plan/

Netflix announced in April 2022 that the number of paid members worldwide in the first quarter of 2022 (January to March) decreased by approximately 200,000, and ) has announced plans to introduce a low-priced plan with advertising.

The number of Netflix members has decreased for the first time in the past 10 years, and plans with ads are being considered as a countermeasure, perhaps because 100 million users share passwords - GIGAZINE

Then, in June 2022 , it was reported that Netflix was looking for an advertising company to partner with in order to offer plans with ads. Netflix co-CEO Ted Sarandos said in an interview: ``We're talking to all the companies right now. We want to make it easy for them to enter the market. 'The first thing we do is not show you the final product. We want our product to be better than television.'

Commenting on the partnership with Microsoft, Greg Peters, Netflix's chief operating officer, said in a statement: 'In addition to our traditional ad-free Basic, Standard, and Premium plans, we offer a low-cost, ad-supported subscription service. In April 2022, we announced the introduction of a new advertising plan, and we are pleased to announce that we have selected Microsoft as our global advertising technology and distribution partner.'' 'He has certain abilities.'

'Netflix's launch of low-cost, ad-supported plans gives consumers more options for accessing Netflix's award-winning content,' said Mikali Palakin, director of Web Experiences at Microsoft. 'All ads served on Netflix will be viewable only through Microsoft's platform, supporting Microsoft's approach to privacy, which is built on protecting customer information.' I commented.